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Handbook of Public Relations
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Public Relations
This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.
Reading the Adolescent Romance
In this critical study, Pattee examines the series’ content, structure, and reader base, investigating an influential marketing and literary phenomenon, and interrogating the intersecting influences of history, audience positioning, and readability that allowed "Sweet Valley" to flourish, and continues to allow other teen series to enjoy popular acclaim.
A Handbook for Social Science Field Research
A Handbook for Social Science Field Research: Essays & Bibliographic Sources on Research Design and Methods provides both novice and experienced scholars with valuable insights to a select list of critical texts pertaining to a wide array of social science methods useful when doing fieldwork. Through essays on ethnography to case study, archival research, oral history, surveys, secondary data analysis, and ethics, this refreshing new collection offers "tales from the field" by renowned scholars across various disciplines. Key Features: Offers real life guidance: Personal "tales from the field" by renowned social science scholars exemplify how fieldwork requires adaptation, adoption, and flex...
Communication Yearbook 11
In Communication Yearbook 11 major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.
Perspectives on Human-animal Communication
This book represents early and prominent forays into the subject of human-animal communication from a Communication Studies perspectives, an effort that brings a discipline too long defined by that fallacy of division, human or nonhuman, into conversation with animal studies, biosemiotics, and environmental communication, as well as other recent intellectual and activist movements for reconceptualizing relationships and interactions in the biosphere.
Campaign Strategies and Message Design
Presents the theory, planning and execution of a public communication campaign from start to finish.
Mass Media
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Apollo in the Age of Aquarius
Winner of the Eugene M. Emme Astronautical Literature Award A Bloomberg View Must-Read Book of the Year A Choice Outstanding Academic Title of the Year “A substance-rich, original on every page exploration of how the space program interacted with the environmental movement, and also with the peace and ‘Whole Earth’ movements of the 1960s.” —Tyler Cowen, Marginal Revolution The summer of 1969 saw astronauts land on the moon for the first time and hippie hordes descend on Woodstock. This lively and original account of the space race makes the case that the conjunction of these two era-defining events was not entirely coincidental. With its lavishly funded mandate to put a man on the ...
Campaign Strategies and Message Design
Presents the theory, planning and execution of a public communication campaign from start to finish.
