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In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how...
The old image of an entrepreneur as a scrappy, independent risk-taker has been replaced by the reality of individuals incorporating innovative ideas in more traditional settings. This collection of essays illustrates how librarians are infusing entrepreneurial principles in a variety of arenas, including public, private, academic, and special libraries. It chronicles how entrepreneurial librarians are flourishing in the digital age, advocating social change, responding to patron demands, designing new services, and developing exciting fundraising programs. Applying new business models to traditional services, they eagerly embrace entrepreneurship in response to patrons' demands, funding declines, changing resource formats, and other challenges. By documenting the current state of entrepreneurship in libraries, this volume upends the public image of librarians as ill-suited to risky or creative ventures and places them instead on the cutting edge of innovations in the field.
Contains alphabetical and organizational listings.
A multidisciplinary index covering the journal literature of the arts and humanities. It fully covers 1,144 of the world's leading arts and humanities journals, and it indexes individually selected, relevant items from over 6,800 major science and social science journals.
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In an age when the recording industry is undergoing its most radical change in over half a century, the guidance of a skilled music producer is quickly becoming indispensable for producing a great recording. Music Production: A Manual for Producers, Composers, Arrangers, and Students, Third Edition serves as a comprehensive road map for navigating the continuous transformations in the music industry and music production technologies. From dissecting compositions to understanding studio technologies, from coaching vocalists and instrumentalists to arranging and orchestration, from musicianship to marketing, advertising, and promotion, Michael Zager takes us on a tour of the world of music production and the recording industry, helping students and professionals keep pace with this rapidly changing profession. This third edition features: New interviews with eminent industry professionals Updated information on current trends in producing popular music and the impacts of the Music Modernization Act Additional material on video game music End-of-chapter assignments for course usage An instructor’s manual is available. Please email textbooks@rowman.com.
Noise is so often a 'stench in the ear' – an unpleasant disturbance or an unwelcome distraction. But there is much more to noise than what greets the ear as unwanted sound. Beyond Unwanted Sound is about noise and how we talk about it. Weaving together affect theory with cybernetics, media histories, acoustic ecology, geo-politics, sonic art practices and a range of noises, Marie Thompson critiques both the conservative politics of silence and transgressive poetics of noise music, each of which position noise as a negative phenomenon. Beyond Unwanted Sound instead aims to account for a broader spectrum of noise, ranging from the exceptional to the banal; the overwhelming to the inaudible; and the destructive to the generative. What connects these various and variable manifestations of noise is not negativity but affectivity. Building on the Spinozist assertion that to exist is to be affected, Beyond Unwanted Sound asserts that to exist is to be affected by noise.