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COMMUNICATION TECHNIQUES IN FARM EXTENSION
This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with...
Communication in Extension
The effectiveness of an extension service relies on the knowledge and communication skills of the field staff who lead discussions with farmers in order to help them identify their own problems and train them in the available solutions. Communication in extension plays an important role in technology transfer, however, many field extension workers are poorly trained in this particular area and also in the development of educational materials. This publication was prepared as a teaching and learning guide for all those working in rural communities. It can be considered as an 'extension methodology tool-box' to train extension field staff in their work at the village level.
Agricultural Extension
Agricultural extension is an important tool for rural development, especially in less industrialized counties - extension workers play a vital role in educating farmers to produce better crops and more productive animals at lower cost. The new edition continues to present basic principles which can be applied to all situations, but has been revised to take account of the changes that have occurred during the last eight years. Major developments since the first edition was published in 1988 include: Increasing farm yield is no longer the only goal. Environmental conversation through sustainable farming practices is now an essential part of extension work following the 1992 Earth Summit which put sustainable development on the international political agenda, Participatory approaches ("empowerment") are now emphasised, Increased role of non-government organizations in extension work; Availability of information technology in developing countries, Increasing stress on competition and the role of private enterprise
Agricultural Extension Communication And Role Of ICT
“Agricultural Extension Communication and the Role of ICT” is a revolutionary work that examines the vital relationship between conventional agricultural extension and current ICT. It examines how ICT may transform agriculture and make information and technology more accessible to farmers globally. Leading agricultural and communication specialists and academics wrote the book, presenting insights and real-world case examples. Human knowledge and technology innovation are used in the book to tackle agricultural extension holistically. It emphasizes the need to understand local settings and work with rural populations to ensure that technology supports traditional knowledge. Practical case studies demonstrate the effective use of mobile apps, social media, remote sensing, and big data analytics in different agricultural situations.
Guide to Extension Training
The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.
