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When God Was A Woman
Here, archaeologically documented,is the story of the religion of the Goddess. Under her, women’s roles were far more prominent than in patriarchal Judeo-Christian cultures. Stone describes this ancient system and, with its disintegration, the decline in women’s status.
Merlin Stone Remembered
Discover the extraordinary life and profound contributions of Merlin Stone, the renowned feminist, author, artist, historian, and speaker. With unparalleled access to Merlin’s unpublished writings, photos, and personal stories, Merlin Stone Remembered is a significant contribution to women’s studies, spirituality, and the ongoing struggle for gender equality. Known for her groundbreaking book When God Was a Woman, Merlin Stone was a pioneer of the Women’s Movement and the reclaiming of the Great Goddess tradition of the Western world. In this phenomenal book, new light is shed upon Merlin’s philosophy and methodology as you take a memorable journey through her life. Includes over six...
Consumer Insight
""Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.
The Legends of King Arthur: The Sword in the Stone
When two boys save an old man from robbers, they learn of a competition in Londinium to decide the next king of Britain. The elder, Kay, is determined to prove himself worthy as a knight or a king. The younger is Arthur, a farm boy through and through - until he sees the sword in the stone.
Customer Relationship Marketing
Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.
CRM in Financial Services
Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
The Seeing Stone
Medieval life meets Arthurian magic in a novel that transcends boundaries of time and age, appealing to children of 9+ and older readers alike. The winner of the Guardian Children's Fiction Prize and the Smarties Prize bronze award in 2001, this timeless novel is stunningly reissued for a new generation. The year is 1199, the place the Welsh Marches. Young Arthur de Caldicot is given a magical shining stone in which his legendary namesake is revealed. In 100 short chapters that brilliantly evoke life in a medieval manor, stories of the boy King Arthur begin to echo - and anticipate - the secrets and mysteries that emerge in his own life . . . "As bright and as vivid as the pictures in a Book of Hours. Deep scholarship, high imagination, and great gifts of storytelling have gone into this; I was spellbound." - Philip Pullman, The Guardian
The Routledge Companion to Marketing Research
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
