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Michael Jordan, Inc.
Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace—foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.
Who Is Michael Jordan?
Grab your Js and hit the court with this Who Was? biography about NBA superstar Michael Jordan. Meet the man who changed the game forever. Michael Jordan has always been competitive--even as a young boy, he fought for attention. His need to be the best made him a star player on his college basketball team and helped him become an NBA legend, both for his skills and his endorsements. His Nike contract for Air Jordan basketball shoes set an unmatched precedent for professional athletes. Author Kirsten Anderson takes readers through each exciting moment, detailing the iconic reverse lay-ups and jump shots of Michael Jordan's storied career. Look for more Who HQ titles: Who Is LeBron James? Who Was Kobe Bryant? Who Is Shaquille O'Neal? Who Is the Man in the Air?: Michael Jordan
Driven from Within
'A part of all those people who helped me along the way can be found in everything I have done and continue to do. I had some great teachers - and I listened to what they had to say.' - Michael Jordan A global icon in sports, style and business, Michael Jordan is famous for his unrivalled athletic ability, his fierce determination, and his grace under pressure. In DRIVEN FROM WITHIN, he makes it clear that his phenomenal success is thanks in large part to the teachers, mentors and friends who have guided him throughout his life. Here is a book about the power of collaboration and teamwork, the energy that is released when people share their gifts and hard-won knowledge. With almost two million copies of his three previous books in print, Michael Jordan has proven himself to be as strong a performer in bookstores as he is on the court. Lavishly illustrated and beautifully designed, this is Michael Jordan's most intimate book to date. Organized around the qualities that Jordan demonstrates in his own life and that he looks for in others - qualities like authenticity, integrity, passion and commitment - DRIVEN FROM WITHIN is an inspiring record of an extraordinary life.
Michael Jordan
With emphasis on education, hard work, and sportsmanship, these biographies offer readers fascinating insights into the childhood, career, and personal life of some of their favorite athletes.
Jumpman
How Michael Jordan’s path to greatness was shaped by race, politics, and the consequences of fame To become the most revered basketball player in America, it wasn’t enough for Michael Jordan to merely excel on the court. He also had to become something he never intended: a hero. Reconstructing the defining moment of Jordan’s career—winning his first NBA championship during the 1990-1991 season—sports historian Johnny Smith examines Jordan’s ubiquitous rise in American culture and the burden he carried as a national symbol of racial progress. Jumpman reveals how Jordan maintained a “mystique” that allowed him to seem more likable to Americans who wanted to believe race no longer mattered. In the process of achieving greatness, he remade himself into a paradox: universally known, yet distant and unknowable. Blending dramatic game action with grand evocations of the social forces sweeping the early nineties, Jumpman demonstrates how the man and the myth together created the legend we remember today.
Michael Jordan
The definitive biography of a legendary athlete. The Shrug. The Shot. The Flu Game. Michael Jordan is responsible for sublime moments so ingrained in sports history that they have their own names. When most people think of him, they think of his beautiful shots with the game on the line, his body totally in sync with the ball -- hitting nothing but net. But for all his greatness, this scion of a complex family from North Carolina's Coastal Plain has a darker side: he's a ruthless competitor and a lover of high stakes. There's never been a biography that encompassed the dual nature of his character and looked so deeply at Jordan on and off the court -- until now. Basketball journalist Roland ...
When Nothing Else Matters
As one of the greatest, most celebrated athletes in history, Michael Jordan conquered professional basketball as no one before. Powered by a potent mix of charisma, near superhuman abilities and a ferocious drive to dominate the game, he achieved every award and accolade conceivable before retiring from the Chicago Bulls and taking an executive post with the Washington Wizards. But retirement didn't suit the man who was once king, and at the advanced age of thirty-eight Michael Jordan decided it was time to reclaim the court that was once his. WHEN NOTHING ELSE MATTERS is the definitive account of Jordan's equally spectacular and disastrous return to basketball. Having closely followed Jordan's final two seasons, Michael Leahy draws a fascinating portrait of an intensely complex man hampered by injuries and assaulted by younger players eager to usurp his throne. In this enthralling book Jordan emerges as an ambitious, at times deeply unattractive character with, unsurprisingly, a monstrous ego. WHEN NOTHING ELSE MATTERS is an absorbing portrait not only of one athlete's overriding ambition, but also of a society so in thrall to its sports stars that it is blind to all their faults.
Michael Jordan
A kinetic graphic biography about Michael “Air” Jordan, the greatest basketball player of all time and most influential athlete in history, from the creator of the acclaimed and best-selling 21: The Story of Roberto Clemente. This tour-de-force graphic biography explores basketball superstar Michael Jordan’s public successes and private struggles, with Santiago’s passion for his subject shining through on every full-color page. At the age of 19, Jordan scored the winning jump shot in the final seconds of the 1982 NCAA Championship, earning him the moniker “Air.” He was drafted by the Chicago Bulls in 1984, a team with a decade of failure. By 1991, Jordan led the Bulls to their fi...
Quotable Michael Jordan
Jordan's quotability is incredible, as are the dozens of compelling anecdotes contained in this special keepsake.
Playing for Keeps
The Pulitzer Prize–winning journalist looks at the life and times of the Chicago Bulls superstar— “The best Jordan book so far” (The Washington Post). One of sport’s biggest superstars, Michael Jordan is more than an internationally renowned athlete. As illuminated through David Halberstam’s trademark balance of impeccable research and fascinating storytelling, Jordan symbolizes the apex of the National Basketball Association’s coming of age. Long before multimillion-dollar signings and lucrative endorsements, NBA players worked in relative obscurity, with most games woefully unattended and rarely broadcast on television. Then came Larry Bird and Magic Johnson, Jordan’s two great predecessors, and the game’s status changed. The new era capitalized on Jordan’s talent, will power, and unrivaled competiveness. In Playing for Keeps, Halberstam is at his investigative best, delving into Jordan’s expansive world of teammates and coaches. The result is a gripping story of the athlete and media powerhouse who changed a game forever. This ebook features an extended biography of David Halberstam.
