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Marketing Public Health
Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.
Child Abuse and Neglect
This book written for multidisciplinary child protection teams and presents guidelines for identification, assessment and case management on various forms of child maltreatment.
Public Health Administration
Public health has undergone enormous change in recent years - the growing epidemics of obesity and diabetes; the events of September 11, 2001; devastating natural disasters such as the 2004 tsunami and Hurricane Katrina; and the threats of emerging infectious diseases have redefined the field, making the role of the public health administrator more important than ever before.With contributions from top leaders in areas ranging from workforce to community-based prevention to emergency preparedness, the second edition of Public Health Administration: Principles for Population-Based Management offers detailed, comprehensive coverage of current, relevant issues for new as well as seasoned public health administrators.
Roster
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Advanced IOL Fixation Techniques
Abnormal or deficient capsular anatomy creates numerous surgical challenges and predisposes eyes to IOL complications. Literally dozens of different approaches have been devised to implant IOLs in the face of compromised capsular support. However, a comprehensive compendium of the most important surgical strategies has not existed, until now. Advanced IOL Fixation Techniques:Strategies for Compromised or Missing Capsular Support provides this much-needed resource with more than 70 different chapters that cover the wide array of surgical approaches. Among the contributors are many of the original innovators of the most important technologies and methodologies. In addition to teaching a specif...
Marketing Public Health
"Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website.
