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Proceedings of the 8th International Conference on Communication and Media 2022 (i-COME 22)
This is an open access book.We would like to welcome you to the official website of the 8th International Conference on Communication and Media 2022 (i-COME’22). This biennial event is organized by the Department of Communication, School of Multimedia Technology and Communication, Universiti Utara Malaysia and will be held on 1 – 3 October 2022, virtually. The conference provides an opportunity to researchers, practitioners and students to interact and share their experience and knowledge in communication and media. I-COME’22 provides an excellent international platform for knowledge sharing in the areas of communication and media, as well as providing an ideal environment for new coll...
Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. To adapt to this changing world and China's fast development in the new era, 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023) to be held in November 2023. This conference takes "bringing together global wisdom in scientific innovation to promote high-q...
Remote Work, Internal Marketing and Human Resource Management
Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for implementation, a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized. This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organizations, remote work management, innovations and technology, the role of motivation and satisfaction in organizational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work. This research volume will be of value to researchers, academicians, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.
Supporting the Journey of English Learners after Trauma
One of the hottest topics in education today is trauma-informed pedagogy. Much of what has been written in this area comes from counselors, therapists, and other experts in this field, but there is very little written specifically about the effects of trauma on English learners. This book has been written to address this need. The authors have sifted through the literature on trauma and social-emotional learning (SEL) to provide the material that applies directly to English learners. This book was written mainly for teachers of students with immigrant backgrounds and for the building administrators who support them, including counselors, paraprofessionals, and social workers. This book is de...
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Global Journalism in Comparative Perspective
This book explores how journalism is practiced around the world and how there are multiple factors at the structural and contextual level shaping journalism practice. Drawing on case studies of how conflicts, pandemics, political developments, or human rights violations are covered in an online-first era, the volume analyzes how journalism is conducted as a process in different parts of the world and how such knowledge can benefit today's globally connected journalist. A global team of scholars and practicing journalists combine theoretical knowledge and empirically rich scholarship with real-life experiences and case studies to offer a storehouse of knowledge on key aspects of international...
Integrating High Impact Educational Practices for Malaysia: A Handbook of Reflective Practice and Professional Development (UUM Press)
High Impact Educational Practices (HIEPs) have been extensively tested as compelling pedagogies for university students from an array of backgrounds, especially for the underprepared, and those with limited opportunity for high-impact learning experiences. This handbook is written with our firm belief that while higher education practitioners around the world are focused on improving student outcomes, not many have access to a better understanding of the conceptual foundations, empirical research and best practices in student engagement and high impact educational pedagogies. In this book, we unpack the essential conceptual constructs around the notions of student engagement to encourage readers to purposefully add HIEPs to their pedagogical repertoire and engage in Scholarship of Teaching and Learning (SoTL) practices.
Komunikasi dalam Kerja Sosial (UUM Press)
Kehidupan seharian memerlukan komunikasi untuk menyampaikan mesej, nasihat atau pesanan kepada individu yang lain. Komunikasi juga menjadi faktor utama menentukan pelbagai jenis perhubungan yang akan dilakukan dengan orang lain. Kerja sosial ialah satu bidang yang memerlukan interaksi dan komunikasi yang berkesan dalam menyelesaikan sesuatu kes atau tugasan. Kemahiran komunikasi sangat diperlukan dalam bidang ini kerana komunikasi merupakan medium yang penting untuk berinteraksi. Pekerja sosial yang baik perlu peka dengan permasalahan klien dengan mendengar penuh teliti atau menyelami masalah klien agar mesej dan simbol yang diberikan oleh klien diterima dengan jelas untuk membantu dalam pro...
Komunikasi dalam Konteks Pembangunan Sosiobudaya (UUM Press)
Komunikasi dan budaya mempunyai hubungan simbiosis yang membentuk struktur dan ciri sosial dalam sesuatu masyarakat. Sehingga kini himpunan rencana yang membincangkan peranan komunikasi dan sosiobudaya di Malaysia masih lagi agak terbatas. Buku ini secara khususnya membincangkan secara terperinci tentang aspek komunikasi dan sosiobudaya di Malaysia. Hubungan komunikasi dan sosiobudaya melalui kajian empirikal dengan pembentukan model komunikasi serta budaya yang bersesuaian dengan konteks organisasi dan sosial di Malaysia menjadi fokus utama buku ini. Penyelidik bidang komunikasi di Universiti Utara Malaysia secara khususnya mengupas isu komunikasi dan sosiobudaya dalam buku ini dari sudut penggunaan bahasa, agama dan juga pengurusan komunikasi.
Case Studies in Management and Business. Volume 7 (UUM Press)
This case book compiles five cases on business and management in Malaysia. The first case covered selected issues and challenges in managing family business’s transition. Meanwhile, the second case highlighted the challenges faced by SME Bank Berhad in formulating strategies to ensure its rebranding exercise to be successful. The third case is related to the world of entertainment, beauty and fashion business, Neelofa. As the co-founder of NH Prima International Sdn. Bhd., Neelofa involved in the fastest-growing Muslim fashion business. The fourth case is about Pak Tam Café, selected issues as well as its challenges in attracting and retaining customers. Finally, the fifth case alarmed challenges faced by Perlis Snake and Reptile Farm as the farm is facing problems due to decreasing number of visitors.
