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Comunicación e cultura en Galicia e Portugal
  • Language: pt-BR
  • Pages: 254

Comunicación e cultura en Galicia e Portugal

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Narratives of Difference in Globalized Cultures
  • Language: en
  • Pages: 257

Narratives of Difference in Globalized Cultures

  • Type: Book
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  • Published: 2017-12-07
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  • Publisher: Springer

This book is about how the marketing of transnational cultural commodities capitalizes on difference and its appeal for cosmopolitan consumers in our postmodern globalized world. At what price? What ethical and political conundrums does the artist/writer/reader confront when going global? This volume analyzes why difference - whether gender, sexual, racial, ethnic, or linguistic - has become such a prominent element in the contemporary cultural field, and the effects of this prevalence on the production, circulation and reception of cultural commodities in the context of globalization. At the intersection of globalization, diaspora, postcolonial and feminist studies in world literature, these essays engage critically with a wide variety of representative narratives taken from diverse cultural fields, including humanitarian fiction, multilingual poetry, painting, text-image art, performance art, film, documentary, and docu-poetry. The chapters included offer counter-readings that disrupt hegemonic representations of cultural identity within the contemporary, neoliberal and globalized landscape.

Manual of Romance Sociolinguistics
  • Language: en
  • Pages: 869

Manual of Romance Sociolinguistics

The Romance languages offer a particularly fertile ground for the exploration of the relationship between language and society in different social contexts and communities. Focusing on a wide range of Romance languages – from national languages to minoritised varieties – this volume explores questions concerning linguistic diversity and multilingualism, language contact, medium and genre, variation and change. It will interest researchers and policy-makers alike.

Creole Language, Democracy, and the Illegible State in Cabo Verde
  • Language: en
  • Pages: 241

Creole Language, Democracy, and the Illegible State in Cabo Verde

Creole Language, Democracy, and the Illegible State in Cabo Verde uses Cabo Verde as a case study to critically examine the language and politics nexus in a small Creole island state. The current sociolinguistic condition of the country is that of diglossia, whereby Portuguese assumes the language of power, prestige, and high culture at the expense of the mother tongue of its citizens, the Cabo Verdean language, locally known as Kriolu. The postcolonial diglossic language policy stands on both domestic and international factors. Thus, Abel Djassi Amado explores the country’s language policy history since colonial times and discusses how Portugal’s diplomacy grounded on language spread policy has significantly contributed to the secondarization of the mother tongue. The ultimate consequence of the current sociolinguistic situation is the development and crystallization of the illegible state as a large segment of the population cannot comprehend the processes, operations, and procedures of power carried out in a language they do not understand. The illegible state has grave consequences on political participation and the overall quality of democracy.

It's different with you
  • Language: en
  • Pages: 440

It's different with you

This book is a collection of studies about forms of address in the world’s languages, with a focus on contrast and difference. The individual chapters highlight inter- and intralinguistic variation in the expression of address and its sociol-cultural functions across media, registers, geographical contexts and time – in more than 15 languages. The volume showcases the variety of approaches that exists in current address research, including the breadth of contrastive methodologies harnessing surveys and questionnaires, focus group discussions, corpus linguistics, discourse and conversation analysis to offer complementary perspectives on culture-specific address practice. This volume is for students and researchers of address and social interaction in a range of disciplines in the humanities and social sciences, including various sub-disciplines of linguistics (such as contrastive, variational and intercultural pragmatics, sociolinguistics, and morphology) and intercultural communication, as well as experts in individual languages and qualitative sociologists.

Strategic Communication in Context: Theoretical Debates and Applied Research
  • Language: en
  • Pages: 434

Strategic Communication in Context: Theoretical Debates and Applied Research

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.

Manual of Galician Linguistics
  • Language: en
  • Pages: 584

Manual of Galician Linguistics

The Manual of Galician Linguistics provides a comprehensive and accessible overview of the current situation of the Galician language and introduces its readers to the most important topics of current linguistic research on Galician. Thevolume includes chapters covering diachronic and synchronic descriptions of all main areas of language structure (phonetics, phonology, morphology, syntax and lexicology), as well chapters on social and regional variation, language contact, sociolinguistics, language variation and other interesting areas of linguistic research. Rich in descriptive details and grounded in modern linguistic theory, this manual will be an essential research tool for students and researchers who are interested in the Galician language and in Romance linguistics. The preparation of this work has been partially funded through grants from the Ministerio de Cultura of the Government of Spain to the Instituto da Lingua Galega, and from the Consellería de Cultura, Educación e Universidade of the Xunta de Galicia to the research group Filoloxía e Lingüística Galega of the Universidade de Santiago de Compostela (ED431C 2021/20).

Anticolonial Form
  • Language: en
  • Pages: 305

Anticolonial Form

Raza examines key literary journals published in French, English, and Portuguese by African writers in Europe in the period of decolonization mainly between 1940 and 1970, to understand how writers understood Empire as a political and cultural structure, and what conceptions of freedom, culture, and society underpinned anti-colonial thinking.

Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic
  • Language: en
  • Pages: 782

Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic

  • Type: Book
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  • Published: 2022-06-30
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  • Publisher: IGI Global

The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical. The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Global Perspectives on Strategic Storytelling in Destination Marketing
  • Language: en
  • Pages: 336

Global Perspectives on Strategic Storytelling in Destination Marketing

  • Type: Book
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  • Published: 2022-05-27
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  • Publisher: IGI Global

Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers a...