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The Rise and Fall of Mass Marketing (RLE Marketing)
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Humanities Research Centre
A history of the HRC at the ANU, but also an examination of the role and predicament of the humanities within universities and the wider community, and contributes substantially to the ongoing debate on an Australian identity.
Visualizing Nuclear Power in Japan
This book explores how Japanese views of nuclear power were influenced not only by Hiroshima and Nagasaki but by government, business and media efforts to actively promote how it was a safe and integral part of Japan’s future. The idea of “atoms for peace” and the importance of US-Japan relations were emphasized in exhibitions and in films. Despite the emergence of an anti-nuclear movement, the dream of civilian nuclear power and the “good atom” nevertheless prevailed and became more accepted. By the late 1950s, a school trip to see a reactor was becoming a reality for young Japanese, and major events such as the 1964 Tokyo Olympics and 1970 Osaka Expo seemed to reinforce the narrative that the Japanese people were destined for a future led by science and technology that was powered by the atom, a dream that was left in disarray after the Fukushima nuclear disaster in 2011.
Japan on Display
Sixty years on from the end of the Pacific War, Japan on Display examines representations of the Meiji emperor, Mutsuhito (1852-1912) and his grandson the Showa emperor, Hirohito who was regarded as a symbol of the nation, in both war and peacetime. Much of this representation was aided by the phenomenon of photography. The introduction and development of photography in the nineteenth century coincided with the need to make Hirohito’s grandfather, the young Meiji Emperor, more visible. Photo books and albums became a popular format for presenting seemingly objective images of the monarch, reminding the Japanese of their proximity to the Emperor, and the imperial family. In the twentieth ce...
Building a Modern Japan
In the late Nineteenth-century, the Japanese embarked on a program of westernization in the hope of building a strong and modern nation. Science, technology and medicine played an important part, showing European nations that Japan was a world power worthy of respect. It has been acknowledged that state policy was important in the development of industries but how well-organized was the state and how close were government-business relations? The book seeks to answer these questions and others. The first part deals with the role of science and medicine in creating a healthy nation. The second part of the book is devoted to examining the role of technology, and business-state relations in building a modern nation.
Earthquake Nation
Reaching from the Meiji Restoration to the Great Kanto Earthquake of 1923, Clancy's innovative study not only moves earthquakes nearer to the centre of modern Japanese history but also shows how fundamentally Japan shaped the global art science, and culture of natural disaster.
Photography's Other Histories
Moving the critical debate about photography away from its current Euro-American center of gravity, Photography’s Other Histories breaks with the notion that photographic history is best seen as the explosion of a Western technology advanced by the work of singular individuals. This collection presents a radically different account, describing photography as a globally disseminated and locally appropriated medium. Essays firmly grounded in photographic practice—in the actual making of pictures—suggest the extraordinary diversity of nonwestern photography. Richly illustrated with over 100 images, Photography’s Other Histories explores from a variety of regional, cultural, and historic...
Yoshio Nishina
Yoshio Nishina not only made a great contribution to the emergence of a research network that produced two Nobel prize winners, but he also raised the overall level of physics in Japan. Focusing on his roles as researcher, teacher, and statesman of science, Yoshio Nishina: Father of Modern Physics in Japan analyzes Nishina's position in and his con
