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Consumer Behavior
Consumer Behaviour is a comprehensive textbook designed for students of management programmes . It aims to help readers understand and analyses the behaviour of Indian consumers and develop winning marketing strategies. The book begins by explaining the foundation and scope of consumer behaviour and explores its linkages with multi-disciplinary social sciences. Following this, the importance of groups, cultures and demography of India in shaping the mind of an Indian buyer is discussed.
Amchi Recipes
Amchi Recipes is a traditional Vegetarian Saraswat Brahmin recipe Guide including all the unique preparations commonly cooked in every saraswat kitchen.
Innovative Cocktails
This book will give one more opportunity for aspiring bartenders/readers, from this book you will gain valuable insight on some of the innovative cocktails.
Yog-Ethos
Yoga is the key to the union between the Jeevatma (the self) and the Parmatma (the supreme). The word Yoga comes from the Sanskrit word “Yuj”, which means to bind or bridge. Through Yoga we bind our body, mind and spirit, which ought to be united ultimately in our journey of life. These three correspond with the three aspects of yoga. The postures (Asanas) correspond to the body, the deep breathing (Pranayam) corresponds to the mind and the meditation (Dhyan) corresponds with the spirit. Breathing bridges the body, mind and spirit. With regular practice of yoga, the energy system gets balanced, and as renewed energy begins to flow freely and evenly throughout the body, one begins to feel supple, flexible and physically better. Yog-Ethos is a simple compilation of personal experiences and contemporary information for conducting a successful and meaningful yoga session detailing yoga choreography.
The Dowry Bride
Bantwals debut novel delves into the life of a contemporary Indian woman caught between tradition and the truth in her heart, in this wonderful novel that is at once romantic, exotic, and unforgettable.
The Forbidden Daughter
A goddess in the temple. A burden in the family. Children are a gift of God, they say. But do they really believe? Isha and Nikhil Tilak are expecting their second child. Hardwired to favor a grandson, Nikhil' s egotistical parents have resented and coldly rejected their first granddaughter. So ever since the day Isha discovered that she' s expecting, this question has obsessed her: ' Is it a boy? Or . . . God forbid . . . a girl?' And finally the answer is there on the gynecologist's screen-- it' s a girl! What will Nikhil and Isha do now? As their decisions add to their nightmare, Nikhil is found murdered in cold blood. And their innocent unborn daughter is blamed for it. With her five-year-old at her heels, grief-stricken and relentlessly oppressed by her in-laws, who believe the baby to be a bad omen, Isha sets out on her own to build her life around her forbidden daughters. Will she be able to protect them from the grave dangers that lie ahead? A thrilling, captivating, and thought-provoking portrayal of the dark secrets hidden in the Indian culture, this novel is bound to stir your conscience.
