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Consumer Behavior
Consumer Behaviour is a comprehensive textbook designed for students of management programmes . It aims to help readers understand and analyses the behaviour of Indian consumers and develop winning marketing strategies. The book begins by explaining the foundation and scope of consumer behaviour and explores its linkages with multi-disciplinary social sciences. Following this, the importance of groups, cultures and demography of India in shaping the mind of an Indian buyer is discussed.
My Long Journey With Tata Motors
A sort of Autobiography of a person attached with a Tata group of company for four decades, his feelings, views, sweet & bitter memories, learnings and achievements with lot of funny stories. It also talks about the work culture & relations between employee & employer, some thing new for the present generation.
Medicinal and Aromatic Plants of South America
This volume in the series deals with the major Medicinal and Aromatic Plants (MAPs) of South America, providing information on major aspects of this specific group of plants on that continent (botany, traditional usage, chemistry, production/collection practices, trade and utilization). Brazil, in particular, offers an immense amount of biodiversity, including plants with great pharmacological interest and ethno-medicinal importance. Contributions are from internationally recognized professionals, specialists of the Medicinal and Aromatic Plant domain and have been invited mostly from the members of the International Society for Horticultural Science and International Council for Medicinal and Aromatic Plants.
BrainGita
BrainGita is a culmination of the author's research over several years. What started as a personal transformation process has led him to become a medium for sharing the awesome insights that he has gained by integrating Lord Krishna's Divine Wisdom as enunciated and amalgamated in the Bhagavad Gita. The result of this is the book, BrainGita, an effort to explain the ideology and philosophy of the Bhagavad Gita in the context of modern brain science. Through a scientific discussion, the book reveals how the equilibrium of the human mind and brain can be established to attain a state of higher consciousness – Sat-Chit-Anand, or eternal bliss – by using mind-brain integration techniques tha...
Rapidex Dtp Course
Knowledge of desktop publishing is essential to securing a job as a computer operator or to start your own dtp studio. This 7- in - 1 book covers coreldraw, photoshop, pagemaker, quarkxpress, ms publisher, corel ventura, and adobe illustrator, besides necessary details about basics of printing and publishing all necessary components to create high quality brochures, books, flyers, newsletters, magazines etc.
Computing in Engineering and Technology
The book is a collection of selected high quality research papers presented at the International Conference on Computing in Engineering and Technology (ICCET 2019), held on January 10–11, 2019 at Deogiri Institute of Engineering and Management Studies, Aurangabad, India. Focusing on frontier topics and next-generation technologies, it presents original and innovative research from academics, scientists, students, and engineers alike.
The Fun of Being in A Start Up
The Fun of being in a Startup resonates with the thoughts of Dr. Kalam, "It's only when we are faced with failure do we realize that these resources were always there within us. I never thought I would be writing a book in the first place. I never should have but after reading "Whatever you think, think the opposite" by Paul Arden my plans were put to actions through "Start-up". It took me 7 years to bring my whole experience through this book which is the blood & sweat from yesteryears. This book can accompany anyone who wants to start-up at the various levels of their journey. The endless Entrepreneurial opportunities in India need Entrepreneurs more than the people wanting to be an Entrep...
