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Corporate reputation
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appea...
Is More Always Merrier? A Cloud-Based Architecture to Procure Impressions from Multiple Ad-Exchanges
We consider an ad-firm that acts on behalf of advertisers to execute mobile, in-app, ad campaigns. The firm commits to provide an advertiser a specified number of ad placements (impressions) on mobile apps, usually in a specified location, and within a specified time horizon. The supply for ad space arrives in real-time - in the form of bid-requests from one or more mobile ad-exchanges. The ad-firm needs to bid on each impression in such a way that the goals of several on-going campaigns are met at minimum cost.The ad-firm needs simultaneously executes multiple campaigns, and gets its supply (for ad space, or impressions) from multiple mobile ad-exchanges. By working with more than one ad-ex...
Guerrilla Marketing for Consultants
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
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House of Blackwood
In The House of Blackwood, David Finkelstein exposes for the first time the successes and failures of this onetime publishing powerhouse. The value of the archive Finkelstein studies is its completeness, the depth of the ledger material, and the extraordinary longevity of the firm.
Picturing Illinois
At the outset of the twentieth century the debut of the American picture postcard incited widespread enthusiasm for collecting and sending postcard art that lasted decades. In Picturing Illinois, John A. Jakle and Keith A. Sculle examine a diverse set of 200 vintage Illinois picture postcards revealing what locals considered captivating, compelling, and commemorable. They also interpret how individual messages impart the sender's personal perception of local geography and scenery. Jakle and Sculle follow the dialogue between urban Chicago and rural downstate, elucidating the postcard's significance in popular culture and the unique ways in which Illinoisans pictured their world.
Ottaviano Petrucci
The innovative work in design, typography, and content of music printer and publisher Ottaviano Petrucci (1446-1539) became the standard by which all following printers measured themselves. He created the defining moment when Italy took the lead in book printing in the Renaissance.This book is a bibliographic study of the output of the Petrucci presses, laying emphasis on the professional career of Petrucci. It includes a detailed study of technique and house-style, examining the market forces that drove Petrucci's publishing decisions, and provides a detailed catalogue of editions and copies.Stanley Boorman has made a study of the output of Petrucci's presses for 25 years. This long-awaited contribution to the field of bibliography will have an audience both in music and in rare book bibliography.
New Directions in Architectural and Engineering Practice
Covers general firm and legal organization, legal issues in design practice, insurance, personnel management, business planning, marketing, project fee budgeting and status reporting, cash management and collection, computerizing, managing CADD use, noncomputerized production systems and tools, scheduling, cost control. Techniques and guidelines for establishing a profitable practice. Annotation copyrighted by Book News, Inc., Portland, OR
