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Creating Marketing Magic and Innovative Future Marketing Trends
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with g...
Routledge Handbook of Sports Marketing
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Routledge Handbook of the Business of Women's Sport
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways...
Contemporary Sport Management 6th Edition
Thoroughly updated, Contemporary Sport Management, Sixth Edition, offers a complete and contemporary overview of the field. It addresses the professional component topical areas that must be mastered for COSMA accreditation, and it comes with an array of ancillaries that make instruction organized and easy.
Marketing and Humanity
This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely “marketing to consumers as…” (1) “mindful, happy and social”, (2) “intersectional, diverse, and inclusive”, (3) “information seekers”, and (4) “social change agents”. Consisting of fifteen chapters written by leading scholars in marketing, specific topics considered here include mindfulness, happiness, loneliness, sex and gender in advertising, privacy, skin lightening, information overload, health and technology, mitigating extremism, charitable behavior, and corporate social responsibility, among others.
Contemporary Sport Management
"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--
The History of Upshur County, West Virginia
As a body, these records are extracted from roughly 750 known Bibles and extend from the late 18th through the early 20th centuries, with the greatest concentration from the mid-19th century. Most of the entries refer to births, marriages, and deaths and in most cases indicate the name(s) of the principals, the date of the event, and, sometimes, such supplementary information as his/her age or address, the maiden name of a parent, etc. Each Bible record is identified by family name and followed by a reference to the Huguenot Society records where the original can be found. In all, the records refer to more than 2,500 main families named in the surname index at the back of the volume and embrace a staggering 25,000 individuals of Huguenot or possible Huguenot ancestry--connections and allied families that would otherwise be lost to us in the unpublished files of this august organization.
Bamboo Shoots After the Rain
A short story collection hailed as a “welcome and valuable addition to our growing knowledge about the inner lives and literary talents of Chinese women” (Amy Ling, author of Between Worlds: Women Writers of Chinese Ancestry). This remarkable anthology introduces the short fiction of fourteen writers, major figures in the literary movements of three generations, who represent a range of class, ethnic, and political perspectives. It is filled with unexpected gems such as Lin Hai-yin’s story of a woman suffering under the feudal system of Old China, and Chiang Hsiao-yun’s optimistic solutions to problems of the elderly in rapidly changing 1980s Taiwan. And in between, a dozen rich stories of aristocrats, comrades, wives, concubines, children, mothers, sexuality, female initiation, rape, and the tensions between traditional and modern life. “This is not western feminism with an Asian accent”, says Bloomsbury Review, “but a description of one culture’s reality. . . . The woman protagonists survive both despite and because of their existence in a changing Taiwan.”
