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STRATEGI PEMASARAN
Buku Strategi Pemasaran ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Strategi Pemasaran. Sistematika penulisan buku ini diuraikan dalam sepuluh bab yang memuat tentang pengantar strategi pemasaran, kajian teori strategi pemasaran, analisis lingkungan pemasaran, segmentasi pasar targeting, analisis persaingan dan posisi pasar, penetapan harga dan strategi penetapan harga, strategi distribusi dan saluran pemasaran, strategi pemasaran berkelanjutan dan tanggung jawab social, strategi pemasaran generasi milenial, strategi retensi pelanggan dan pemasaran berbasis pelanggan.
PERILAKU KONSUMEN DALAM ERA E-COMMERCE
Buku dengan judul Perilaku Konsumen Dalam Era E-Commerce dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Perilaku Konsumen Dalam Era E-Commerce ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Perilaku Konsumen Dalam Era E-Commerce. Sistematika penulisan buku ini diuraikan dalam tiga belas bab yang memuat tentang pengantar perilaku konsumen dan digitalisasi, evolusi e-commerce, model dan keputusan pembelian online, pengaruh desain situs web terhadap pembelian, keamanan dan kepercayaan konsumen, personalisasi dan rekomendasi produk, pengaruh media social pada konsumen, pengaruh teknologi terbaru (AI, VR, AR) dalam e-commerce, pengaruh harga dan promosi online, , masalah data pribadi dan perlindungan hak konsumen, tantangan penipuan dan keamanan transaksi, pemasaran melalui email dan kampanye retargeting, dan tantangan masa depan e-commerce di indonesia.
Muslim Turkistan
This ethnography of Muslim life among the Kazaks of Central Asia describes the sacralisation of land and ethnic identity, local understanding of Islamic purity, the Kazak ancestor cult and domestic spirituality, and pilgrimage to the tombs of Sufi saints.
Sufi Saints of Kashmir
The book that comprises of three volumes covers a research work of three decades, by way of collection of centuries old handwritten manuscripts mostly in Arabic and Persian languages and getting these translated in to Urdu and now in English.Vol I covers History of Unique way of introduction of Islam in Kashmir, description of fourteen Sufi Orders and those common in Kashmir. Vol. II covers the translation of a 150 year old Persian poetry manuscript that is based on the miraculous acts performed by the saints mentioned therein and Vol. III describes the brief life sketches of these saints and those of their perceptors collected from different available sources.
On History and Historians of Medieval India
Description: The present work is based on an extensive and critical study of the historical literature of medieval India and provides fresh perspectives for its interpretation and analysis. The introductory chapter identifies different types of literature, political and non-political, available for reconstructing the history of medieval India. The author's views about historiographical concepts and conspectus of the medieval historians are original and thought-provoking. Holding the view that a study of the thought-process of a historian should precede the utilization of data supplied by him, the author has x-rayed the prejudices, predilections, motives, and objectives of Minhaj, Barani, Abu...
Expressing Islam
As the forces of globalisation and modernisation buffet Islam and other world religions, Indonesia's 200 million Muslims are expressing their faith in ever more complex ways. This book examines some of the ways in which Islam is expressed in contemporary Indonesian life and politics. Editors from Australian National University.
Sufis and Anti-Sufis
Despite its continuing appeal in the Muslim world, Sufism has faced fierce challenges in the last 250 years. This volume assesses the evolution of anti-Sufism since the middle of the eighteenth century and Sufi strategies for survival. It also considers the efforts of a few significant Muslim intellectuals to contemplate a future for a mystical approach to Islam without traditional Sufism. Many studies of Islam in the modern period have focused on the attempts of Muslim 'modernists' or 'fundamentalists' to come to terms with western modernity, and Sufis have often been marginalised in the process. Elizabeth Sirriyeh redresses this neglect by assigning to Sufism a central place in the broader history of Islam in the modern world and by examining how changing understandings of Sufism's role in modern conditions have affected Muslims of all shades of opinion.
