Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Take Your Company Global
If you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification-building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market av...
Consecutive Interpreting
Consecutive Interpreting: A Short Course provides a step-by-step guide to consecutive interpreting. This user-friendly coursebook tackles key skills such as presentation, analysis, note-taking and reformulation, as well as advanced market-related skills such as preparation for assignments, protocol and practical tips for working interpreters. Each chapter provides examples of the skill, as well as a variety of exercises to learn the skill both in isolation and then in combination with other skills. Including model answers, a glossary of terms and further reading suggestions, this is the essential coursebook for all students of consecutive interpreting as well as for interpreter-trainers looking for innovative ways of teaching consecutive interpreting.
The Language of Localization
The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term. The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.
Trampled by Unicorns
A Wall Street Journal Bestseller An insider’s revealing and in-depth examination of Big Tech’s failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world. Trampled by Unicorns: Big Tech’s Empathy Problem and How to Fix It explores how technology has progressed humanity’s most noble pursuits, while also grappling with the origins of the industry’s destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech’s stars to stray from their user-first ideals and make products that actual...
Absolutely Nat: A Graphic Novel (Nat Enough #3)
Companion to the New York Times bestseller Nat Enough! You can stay stuck or go forward, but you can't go back. Natalie has just arrived at summer camp and soon realizes it isn't anything like the brochure. Instead of spending the summer with her best friends, Zoe and Flo, Natalie is stuck with her ex-BFF, Lily, and someone even more annoying than the endless mosquitoes: Millie Flatbottom. Even worse, she's constantly pushed out of her comfort zone and forced to come face-to-face with some of her greatest fears. Although summer camp isn't at all what Natalie expected, could it be exactly what she needs?
Health Disparities and the Applied Linguist
Health Disparities and the Applied Linguist bridges theory and practice to demonstrate how applied linguists are uniquely positioned to make vital contributions towards advancing health equity in the U.S. As language, power, and health are deeply interconnected, learning to articulate these connections is essential to understanding persistent health disparities in linguistically minoritized communities. This book offers a nuanced portrait of the complex interactions of social and environmental factors underlying health disparities in the U.S., beginning with a brief introduction to key theories linking language, power, and health, and a historical overview of significant language-related hea...
Translation and Localization Project Management
Over the past three decades, translation has evolved from a profession practiced largely by individuals to a cottage industry model and finally to a formally recognized industrial sector that is project-based, heavily outsourced and that encompasses a wide range of services in addition to translation. As projects have grown in size, scope and complexity, and as project teams have become increasingly distributed across geographies, time zones, languages and cultures, formalized project management has emerged as both a business requirement and a critical success factor for language service providers. In recognition of these developments, this volume examines the application of project management concepts, tools and techniques to translation and localization projects. The contributors are seasoned practitioners and scholars who offer insights into the central role of project management in the language industry today and discuss best-practice approaches to the adaptation of generic project management knowledge, skills, tools and techniques for translation and localization projects.
Caring for Patients from Different Cultures
What happens when a Cherokee patient summons a medicine man to the hospital, or when an Anglo nurse refuses to take orders from a Japanese doctor? Why do Asian patients rarely ask for pain medication, while Mediterranean patients seem to seek relief for even the slightest discomfort? If the goal of the American medical system is to provide optimal care for all patients, healthcare providers must understand cultural differences that create conflicts and misunderstandings and can result in inferior medical care. Geri-Ann Galanti's updated classic, Caring for Patients from Different Cultures, is even more comprehensive than the first three editions, containing new appendices for quick reference...
Conference Interpreting
Conference Interpreting: A Student’s Practice Book brings together a comprehensive compilation of tried and tested practical exercises which hone the sub-skills that make up successful conference interpreting Unique in its exclusively practical focus, Conference Interpreting: A Student’s Practice Book, serves as a reference for students and teachers seeking to solve specific interpreting-related difficulties. By breaking down the necessary skills and linking these to the most relevant and effective exercises students can target their areas of weakness and work more efficiently towards greater interpreting competence. Split into four parts, this Practice Book includes a detailed introduct...
Hey Natalie Jean
“Natalie Holbrook’s sensibility is stylish and playful, as well as practical, loving, and down-to-earth. Hey Natalie Jean is a terrific read for anyone who wants to make her life more beautiful.” – Gretchen Rubin The blog Hey Natalie Jean has won a cult following with writer Natalie Holbrook’s honest, inspiring, and often witty posts on topics like marriage, babies, nesting, and style. Natalie’s first book, Hey Natalie Jean is one part manifesto and three parts ideas, projects, and advice. Beautifully illustrated and whimsically designed, the book offers twenty-five essays and how-tos that serve as a guide to life: making date-night magic in the middle of the mundane, successfull...
