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A Garden of One’s Own
This authoritative collection contains writings by some thirty of the most significant Chinese writers of the period between 1919 and 1949. The three decades from which these pieces are drawn encompass most of the Republican period, a tumultuous era in Chinese history in which modernization and republicanism coexisted with classical culture. Thematically, these xiaopin wen, or modern Chinese essays, differ significantly from the more social and political fiction of the May Fourth movement. Their scope varies, from ruminations on broader existential issues to more personal contemplations on everyday life, often delving into issues of morality and interpersonal relations. Although described as "essays", they are not restrained by the formal, expository connotations of this English term; rather, their tone is more intimate, reflective, and at times witty or tinged with melancholy.
Case Studies in Asian Management
There is a lack of knowledge on how corporations in Asia develop strategies, organize their work processes and deal with competition. Western managers and business students need to know more about Asian corporations and their management styles. Learning about Asia, however, has always been a challenging task. The main challenge is the complexity encountered when dealing with Asian management issues, which differ not only for different countries, but also for different types of businesses, not to mention national management preferences and styles. This book tries to fill this gap, by presenting case studies of various Asian countries including China, Japan, India, Korea and The Philippines. The case studies are as diverse as management activities in Asia can be and include a variety of different companies in several Asian countries. This book attempts to present an overview on the variety and complexity of management and business processes in Asian countries. It intends to support business people and students of international management to get a deeper understanding of Asian management practices by presenting practical examples of Asian firms and their strategies.
Ascent of Acupuncture
This book explores acupuncture's remarkable evolution in the United States over the last fifty years as it transitioned from an obscure practice to a pivotal modality in complementary medicine. These pages chronicle acupuncture’s transformative journey within the dominant culture of Western scientific medicine, highlighting key milestones from the use of acupuncture in pain management to the NIH-sponsored open-access digital compendium of acupuncture points and related information. Through narratives detailing educational advancements, legislative battles, practical applications, and scientific research, the reader gains a comprehensive view of how acupuncture has navigated controversies and debates to secure its place in modern healthcare. This book traces acupuncture’s expanding role in the healthcare system, reflects on its historical significance, and considers its future in global health. Insightful commentary provides acupuncture practitioners, skeptics, and aficionados with a useful overview of acupuncture’s past, its current achievements and its promise for the future.
Handbook of Research on Global Fashion Management and Merchandising
Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Distillation
Distillation modeling and several applications mostly in food processing field are discussed under three sections in the present book. The provided modeling chapters aimed both the thermodynamic mathematical fundamentals and the simulation of distillation process. The practical experiences and case studies involve mainly the food and beverage industry and odor and aroma extraction. This book could certainly give the interested researchers in distillation field a useful insight.
Emerging Trends and Innovation in Sports Marketing and Management in Asia
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
