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Enterprise and Its Business Environment
* Provides clarity to the confusing the field of business enterprise; * Draws on theories, concepts and models from the established business great and good; * Contains international case studies to illustrate and examine globalisation.For the first time in history, more than half of the world's businesses are small, however, the technological revolution has meant that some small firms are "born global" i.e. they operate in multiple markets and/or geographies from the outset. Business enterprises need to move and adapt quickly, in line with competition and changing customer tastes. The challenges they face to succeed are relentless. '''Enterprise and its Business Environment''' offers a clear...
Government, SMEs and Entrepreneurship Development
Recent decades have seen substantial growth in the range of assistance programmes for SMEs and entrepreneurs across the world. Once regarded as peripheral to the economy and public policy, the role of small firms and of entrepreneurship is now recognized as of key importance in the economic growth and development strategies of many nations. The range of interventions and support focused on promoting SMEs and entrepreneurship is substantial and expanding, so Government, SMEs and Entrepreneurship Development asks ’what are some of the main policy instruments being used, and how effective are they?’ It considers policies in different countries, examines key interventions and tools used to p...
The Dynamics of Entrepreneurial Contexts
Context is everything in entrepreneurship research. This book compellingly demonstrates the ways in which the distinctive European cultural, societal and geographic environments enable research into new entrepreneurial phenomena. It also gives guidance as to how future research should endeavour to understand the influences of context.
Fundamentals of Marketing
Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical under...
Research Methods for Business and Management
A completely comprehensive overview of key research methods and the main choices available when undertaking a dissertation. It is a clear, concise and practical guide containing wealth of outstanding examples for each method covered.
Philanthropy and Education
Philanthropic foundations play an increasingly important role in attempts to enhance the performance of school systems. Based on case studies from Germany, Switzerland and the US, this book develops an innovative model of effective education philanthropy for successfully tackling problems in the complex field of education.
Festivals and the City
This book explores how festivals and events affect urban places and public spaces, with a particular focus on their role in fostering inclusion. The ‘festivalisation’ of culture, politics and space in cities is often regarded as problematic, but this book examines the positive and negative ways that festivals affect cities by examining festive spaces as contested spaces. The book focuses on Western European cities, a particularly interesting context given the social and cultural pressures associated with high levels of in-migration and concerns over the commercialisation and privatisation of public spaces. The key themes of this book are the quest for more inclusive urban spaces and the ...
Women's Social Entrepreneurship
Women’s social entrepreneurship has been proved to alleviate poverty and in parallel to promote gender equality. This book introduces a useful analysis of the field, investigating the emerging phenomenon of women’s social entrepreneurship from both a conceptual and empirical perspective. The book is based on the premise that how gender is articulated within the entrepreneurial debate has to acknowledge context. Seven case studies are presented and, through them, the importance of women’s social entrepreneurship for job creation is revealed. A complemented layout of activities is also provided to reinforce the business spirit of women’s social entrepreneurship. Finally, the book provides suggestions and educational programmatical alterations for policy makers, which are needed to be invoked for the endorsement of women’s social entrepreneurship. This book will be of interest to undergraduate and postgraduate students who study social entrepreneurship, to social entrepreneurship scholars and to the international academic library market in particular.
A Research Agenda for Entrepreneurship and Context
There is growing recognition that entrepreneurship can be better understood within its context(s). This carefully designed book invites readers to take a journey: from reflecting critically on where the discussion on context and entrepreneurship stands today towards identifying future research questions and themes that deserve the attention of entrepreneurship scholars. This collection draws attention to the research challenges the entrepreneurship field faces by reviewing the many facets of contexts and by reflecting on methods and theoretical approaches that are required in order to contextualize entrepreneurship research. Students and academics interested in context and entrepreneurship will benefit from this far-reaching and forward-thinking book.
The Oxford Handbook of Arts and Cultural Management
"The Oxford Handbook of Arts and Cultural Management surveys contemporary research in arts and cultural management, fulfilling a crucial need for a curated, high quality, first-line resource for scholars by providing a collection of empirical and theoretical chapters from a global perspective. With a focus on rigorous and in-depth contributions by both leading and emerging scholars from international and interdisciplinary backgrounds, the Handbook presents established and cutting-edge research in arts and cultural management and suggests directions for future work"--
