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THE ART OF BRANDING
Buku monograf ini mengulas mengenai konseptual dan praktis mengenai branding. Buku ini akan mengkaji upaya branding dari berbagai bidang, diantaranya adalah branding dalam berbisnis, destination branding (city branding, ecotourism), personal branding di media sosial, strategi branding produk-produk berbasis pertanian. Buku ini ditujukan sebagai rujukan teori mengenai branding, baik bagi mahasiswa maupun pengajar. Semoga buku ini dapat menjadi referensi yang dapat menggugah para akademisi untuk melakukan penelitian lebih lanjut maupun memberikan insight pada para praktisi dalam upaya mengembangkan merek.
PENGANTAR EKONOMI MIKRO (TEORI DAN PRAKTIS)
Oikos dan Nomos, tidak banyak yang mengetahui bahwa dua kata tersebut adalah asal dari kata Ekonomi. Secara harfiah gabungan dua kata tersebut dapat diartikan sebagai “manajemen rumah tangga”. Di mana suatu rumah tangga harus mampu mengatur segala sumber daya yang dimiliki untuk mencukupi kebutuhan dengan berbagai kondisi dan strategi yang akan digunakan. Perkembangan ilmu ekonomi semakin kompleks dan pesat dewasa ini. Berbagai teori ekonomi bermunculan dan salah satunya dikenal dengan Ilmu Ekonomi Mikro. Ekonomi mikro fokus mempelajari segala hal yang menjadikan keputusan individu, baik pada skala rumah tangga, perusahaan, pemerintahan, maupun produsen, agar mengalokasikan sumber daya y...
Pengembangan ekonomi dan pariwisata untuk Indonesia berkelanjutan
On economy and tourism development for sustainable development in Indonesia.
Primary School English-language Education in Asia
Offering an encyclopedic survey of the state of primary-school English-language education across Asia, and exploring topics ranging from policy to curriculum, this volume presents the views not of outside experts but rather local experiences as understood and interpreted by local scholars of international standing, providing useful insights to policy makers, educators, and researchers.
Totem
A land of history, magic and legend.... Sarah Cooley, 14, and her friends want to return to Bear Valley in Olympic National Park before Buckhorn begins mining erbium, a substance rumored to detoxify coal. Carl Larsen, saddled with his difficult niece Laurie, is investigating mysterious elk kills on nearby National Forest lands. Victoria Oldsea, Buckhorn's project manager, hopes to take her son Jared camping as a break from work before the mining begins. A terrible windstorm upends everything. Strange, inexplicable animals appear. Ancient visions of an ancient people, perhaps dreams, possibly memory, are reported. Are the Olympics more mysterious than anyone knows? Does the answer lie in Bear Valley? Totem is the third and concluding tale in the Strong Heart series, starting in Strong Heart, continuing in Adrift, and now following Sarah Cooley and her friends to an astounding conclusion as they face conflict, danger, mythical legend, and ancient truth.
Urban Centres in Asia and Latin America
This book presents an overview of the challenges that cities in Latin America and Asia are facing regarding the preservation of their tangible and intangible heritage. It argues that urban heritage has a value that transcends the mere object’s value, constituting a crucial source of identity for urban inhabitants. The same is true for the urban intangible values and practices that are often associated with places or buildings. The empirical research is based on case studies of Kathmandu in Nepal, Yogyakarta in Indonesia and Recife in Brazil; three cities that still comprise core areas with a high percentage of historic fabric and distinctive cultural expressions. The comparative study of t...
NeuroMuscular Taping: From Theory to Practice
This book is a useful tool for those learning the NeuroMuscular Taping technique, providing clear answers to the most frequently asked questions. When is NeuroMuscular Taping applied? How is it applied? What clinical advantages does it offer? The richly illustrated theoretical section explains the mechanism of action of NeuroMuscular Taping and the concepts of human anatomy and physiology on which it is based. The practical section contains over 100 information sheets with more than 800 images that explain both the compressive and decompressive application techniques in detail. Particular attention is paid to applications for muscles and for major pathologies. Each application is carefully explained and illustrated, step-by- step, including: * Anatomical notes * Muscle tests * Clinical applications * Combined applications
Nursing Care of Children
This paediatric nursing text discusses the disorders most commonly encountered in both hospital and community care settings. It discusses anatomy, physiology, paediatric differences and common diagnostic tests and medications, enabling readers to associate systems and diseases with appropriate tests and medications. It provides nursing care plans for key disorders, a unit on growth and development, a summary of growth and development, and special considerations for caring for children.
Notes for a Romantic Encyclopaedia
Novalis is best known in history as the poet of early German Romanticism. However, this translation of Das Allgemeine Brouillon, or "Universal Notebook," finally introduces him to the English-speaking world as an extraordinarily gifted philosopher in his own right and shatters the myth of him as a mere daydreaming and irrational poet. Composed of more than 1,100 notebook entries, this is easily Novalis's largest theoretical work and certainly one of the most remarkable and audacious undertakings of the "Golden Age" of German philosophy. In it, Novalis reflects on numerous aspects of human culture, including philosophy, poetry, the natural sciences, the fine arts, mathematics, mineralogy, history, and religion, and brings them all together into what he calls a "Romantic Encyclopaedia" or "Scientific Bible." Novalis's Romantic Encyclopaedia fully embodies the author's own personal brand of philosophy, "Magical Idealism." With meditations on mankind and nature, the possible future development of our faculties of reason, imagination, and the senses, and the unification of the different sciences, these notes contain a veritable treasure trove of richly poetic and philosophic thoughts.
