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Environmental Sustainability : Agriculture and Agritourism
Judul : Environmental Sustainability : Agriculture and Agritourism Penulis : Dr. Beata Ratnawati, ST., MSi, Ir. Nurul Jannah, PhD, Ivone Wulandari Budiharto, SSi, MSi, Andini Tribuana Tunggadewi, SE, MSi, Dimas Ardi P, ST, MSi, Septian Fauzi Dwi Saputra, STP, MSi, Dr. Wonny Ahmad R, SE, MSi, Miesriyani Hidiya, STP, MSi, Yudith Vega Paramitadevi, ST, MSi, Liisa Firhani Rahmasari, SP, MSi, Intani Dewi, SPt, MSc, MSi, Torres, Reah Ann A., Gumayan, Efren G., Torremoro, Alma Mae S., Annisa Rikialita Ritonga, Indri Silvatul Hasanah, Eidina Rahima, Safra Nurul Ilmi, and Muhamad Hilmi Hanaf. Ukuran : 15,5 x 23 cm Tebal : 138 Halaman Cover : Soft Cover No. ISBN : 978-623-10-2309-4 No. E-ISBN : 978-62...
PENGANTAR EKONOMI MIKRO (TEORI DAN PRAKTIS)
Oikos dan Nomos, tidak banyak yang mengetahui bahwa dua kata tersebut adalah asal dari kata Ekonomi. Secara harfiah gabungan dua kata tersebut dapat diartikan sebagai “manajemen rumah tangga”. Di mana suatu rumah tangga harus mampu mengatur segala sumber daya yang dimiliki untuk mencukupi kebutuhan dengan berbagai kondisi dan strategi yang akan digunakan. Perkembangan ilmu ekonomi semakin kompleks dan pesat dewasa ini. Berbagai teori ekonomi bermunculan dan salah satunya dikenal dengan Ilmu Ekonomi Mikro. Ekonomi mikro fokus mempelajari segala hal yang menjadikan keputusan individu, baik pada skala rumah tangga, perusahaan, pemerintahan, maupun produsen, agar mengalokasikan sumber daya y...
PSIKOLOGI INDUSTRI DAN ORGANISASI
Psikologi industri dan organisasi memiliki peran yang penting dalam mengembangkan sumber daya manusia dan organisasi. Psikologi industri dan organisasi melakukan penilaian dan penyusunan hal-hal dibawah ini: rekrutmen dan releksi, sikap kerja, training dan pengembangan dan penilaian kinerja. Terdapat beberapa kajian yang berada dalam ruang lingkup psikologi industri dan organisasi, ini diantaranya psikologi industri dan organisasi sebagai ilmu, psikologi industri dan organisasi mempelajari perilaku manusia, perilaku manusia dalam perannya sebagai konsumen dan tenaga kerja, perilaku manusia dipelajari secara perorangan dan kelompok. Obyek kajian psikologi industri meliputi tiga komponen yaitu...
The Routledge Handbook of Hotel Chain Management
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fund...
Experiential Marketing in an Age of Hyper-Connectivity
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Handbook on Electronic Commerce
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
How to Measure Customer Satisfaction
The success of your business is underpinned by competitiveness and profitability, both of which are maximized in the long run by doing best what matters most to customers - this book will help you reach that goal. Written by three leading practitioners, this fully revised second edition of How to Measure Customer Satisfaction is a highly practical guide to developing and running an effective customer satisfaction measurement (CSM) programme. To be effective, a CSM programme must first of all produce accurate measures - this book takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the mea...
Tourism and Gastronomy
This book draws together a group of international experts in order to develop a better understanding of the role, development and future of gastronomy and culinary heritage in tourism.
Poverty Alleviation Through Tourism
This publication contains details of private or public tourism projects that have been presented by WTO Member States as examples of good, sustainable practices for poverty reduction through tourism. They are drawn from 26 case studies from 20 countries including three LDCs (least developed countries) of Ethiopia, Mali and Mozambique, and include examples of projects relating to agro-tourism, tourism micro-entrepreneur networks, village tourism, community-based hotels, parks or protected areas, guide training and handicraft development.
Tourism and Agriculture
Shifting global consumption patterns, tastes and attitudes towards food, leisure, travel and place have opened new opportunities for rural producers in the form of agritourism, ecotourism, wine, food and rural tourism and specialized niche market agricultural production for tourism. Agriculture is one of the oldest and most basic parts of the global economy, while tourism is one of the newest and most rapidly spreading. In the face of current problems of climate change, rising food prices, poverty and a global financial crisis, linkages between agriculture and tourism may provide the basis for new solutions in many countries. A number of challenges, nevertheless, confront the realization of ...
