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Analysis of Covariance
This book presents a technique for analyzing the effects of variables, groups, and treatments in both experimental and observational settings. It considers not only the main effects of one variable upon another, but also the effects of group cases.
Satisfaction: A Behavioral Perspective on the Consumer
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Growing Brands Through Sponsorship
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co‐sponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a co‐sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.
Research Methods in the Social Sciences: an A-Z of Key Concepts
Research Methods in the Social Sciences is a comprehensive yet compact A-Z for undergraduate and postgraduate students undertaking research across the social sciences, featuring 71 entries that cover a wide range of concepts, methods, and theories. Each entry begins with an accessible introduction to a method, using real-world examples from a wide range of academic disciplines, before discussing the benefits and limitations of the approach, its current status in academic practice, and finally providing tips and advice for readers on when and how to apply the method in their own research. Wide ranging and interdisciplinary, the text covers both well-established concepts and emerging ideas, such as big data and network analysis, for qualitative and quantitative research methods. All entries feature extensive cross-referencing, providing ease of navigation and, pointing readers to related concepts, and to help build their overall understanding of research methods.
Federal Register
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International Bibliography of Economics
IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
