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Buyology
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
İnovasyonda Ustalaşmak
Bu, ilerlemeyle ilgili bir kitap. Evet, inovasyonla ve inovasyonda ustalaşmakla ilgili. Ama özünde, hayatımızda ilerleme kaydetmek için girişmek zorunda olduğumuz mücadelelerle ilgili bir kitap. Siz de diğer birçok girişimci ve yönetici gibiyseniz, inovasyon çabası içindeyken “ilerleme” sözcüğü hemen aklınıza gelmeyebilir. Onun yerine müşterileri cezbedecek doğru özellik-fayda bileşimine sahip mükemmel ürünü yaratma takıntısına kendinizi kaptırabilirsiniz. Ya da sürekli olarak mevcut ürünlerinizde onları daha kârlı veya rakiplerinizinkinden farklı hale getirecek değişiklikler yapmayı denersiniz. Müşterilerin ne istediğini bildiğinizi sanı...
Liar
Justine Larbalestier's brilliant CBCA short-listed YA novel has a truly compelling unreliable narrator who will have readers guessing until the very last page, and beyond...
Political Participation in the Digital Age
This book explores the potential of the Internet for enabling new and flexible political participation modes. It meticulously illustrates how the Internet is responsible for citizens' participation practices from being general, high-threshold, temporally constricted, and dependent on physical presence to being topic-centered, low-threshold, temporally discontinuous, and independent from physical presence. With its ethnographic focus on Icelandic and German online participation tools Betri Reykjavík and LiquidFriesland, the book offers plentiful advice for citizens, programmers, politicians, and administrations alike on how to get the most out of online participation formats.
The Subversion of Politics
George Katsiaficas's account covers the period 1968-1996 and pays special attention to the role of autonomous feminist movements, the effects of squatters and feminists on the disarmament movement and on efforts to shut down nuclear power, and the antifascist social movements developed in response to the neo-Nazi upsurge. In addition to providing a rare depiction of these often overlooked movements, Katsiaficas develops a specific notion of autonomy from the statements and aspirations of these movements. Drawing from the practical actions of social movements, his analysis is extended into a universal standpoint of the species, a perspective he develops by uncovering the partiality of Antonio Negri's workerism, Seyla Benhabib's feminism, and notions of uniqueness of the German nation.
Perspectives on Modern Economy
This book aims to provide researchers from basic disciplines of the economics fields such as consumer behavior and public economy with a variety of distinctive perspectives in today’s world where the behavior and preferences of economic actors have changed completely, and the economic policies of countries have been redrafted.
Business & Management Practices
Businesses are important for economic development of nation and increasing of living standards of people. Also, management is a critical factor for both businesses because it creates utility for businesses. All the success and failure depend upon business functions and management. In this context, this book contains three important factors of business management. In the first part of the book covers strategic management subjects; especially entrepreneurship and human resource management. The second part of the book includes accounting and auditing. The third part of the book is about marketing.
Turkish
A complete reference guide to modern Turkish grammar, this work presents a full and accessible description of the language, concentrating on the real patterns of use.
