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Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no mean...
Political Marketing
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive lea...
Risk Communication and COVID-19
Risk Communication and COVID-19 explores the “risk communication” responses by national governments to the outbreak and global spread of the COVID-19 strain of coronavirus. The book focuses on 17 country case studies, representing countries all around the world, covering a range of democratic and authoritarian systems, styles of leadership, and political contexts. The chapters analyze communication drawing on a modified risk communication framework to determine what patterns governmental risk communication followed in several areas: messenger attributes, consistency and clarity of communication, communication methods, message attributes, and public trust in government. The book also anal...
Political Communication in Times of Crisis
During the first years of the 21th century we have witnessed many events in our societies, some of them without precedent at all in our recent history, which have involved irreversible changes. The attacks to the Twin Towers in New York City, the resulting sequence of wars in the Middle East, and the international financial collapse are very good examples of these happenings. All these developments of international consequences have led to a new dimension of political communication, and have reoriented some of its traditional meanings, after a very clear dynamic has irrupted in our lives: the crisis. Many new dynamics have introduced significant changes and altered the nature of internationa...
Political Corruption in a World in Transition
This book argues that the mainstream definitions of corruption, and the key expectations they embed concerning the relationship between corruption, democracy, and the process of democratization, require reexamination. Even critics who did not consider stable institutions and legal clarity of veteran democracies as a cure-all, assumed that the process of widening the influence on government decision making and implementation allows non-elites to defend their interests, define the acceptable sources and uses of wealth, and demand government accountability. This had proved correct, especially insofar as ‘petty corruption’ is involved. But the assumption that corruption necessarily involves ...
Challenging Online Propaganda and Disinformation in the 21st Century
Disinformation has recently become a salient issue, not just for researchers but for the media, politicians, and the general public as well. Changing circumstances are a challenge for system and societal resilience; disinformation is also a challenge for governments, civil society, and individuals. Thus, this book focuses on the post-truth era and the online environment, which has changed both the ways and forms in which disinformation is presented and spread. The volume is dedicated to the complex processes of understanding the mechanisms and effects of online propaganda and disinformation, its detection and reactions to it in the European context. It focuses on questions and dilemmas from political science, security studies, IT, and law disciplines with the aim to protect society and build resilience against online propaganda and disinformation in the post-truth era.
The Handbook of Political Change in Eastern Europe
ÔLots has changed in Eastern Europe in the past quarter-century and the new edition of this major study of the region sets out these changes in directions for the better and for the worse.Õ Ð Richard Rose, University of Strathclyde, UK ÔThis Handbook offers a historically informed, systematic account of the political development in Central and Eastern Europe. Two chapters lay out a framework for comparison. 26 specialists provide analyses for 19 countries. In an appendix, each of these country chapters documents election results, government composition, the electoral system, and the constitutional framework. The concluding chapter synthesizes the major results. The Handbook is the most c...
The Czech and Slovak Republics
The essays in the book compare the Czech Republic and Slovakia since the breakup of Czechoslovakia in 1993. The papers deal with the causes of the divorce and discuss the political, economic and social developments in the new countries. This is the only English-language volume that presents the synoptic findings of leading Czech, Slovak, and North American scholars in the field. The authors include two former Prime Ministers of the Czech Republic and Slovakia, eight leading scholars (four Czechs and four Slovaks), and eight knowledgeable commentators from North America. The most significant new insight is that in spite of predictions by various pundits in the Western World that Czechia would flourish after the breakup and Slovakia would languish, the opposite has happened. While the Czech Republic did well in its early years, it is now languishing while Slovakia, which had a rough start, is now doing very well. Anyone interested in the history of the Czech and Slovak Republics over the last twenty years will find gratification in reading this book.
Political Parties and the Crisis of Democracy
Democracy is in decline and the share of world's population living in freedom under democratic government has decreased considerably as authoritarian practices proliferate. Surprisingly, most of the analyses that study these developments give little attention to the role of political parties in the decline of democracy although there is a broad consensus about the relevance of political parties for the functioning of democracy. How parties can contribute to democracy is best understood by looking at a very diverse range of cases in different parts of the world. Instead of taking a regional approach which dominates the literature on political parties, this volume takes a global perspective. I...
Donald Trump and the Branding of the American Presidency
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.
