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Ethics in Public Relations
Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethica...
Ethics in Public Relations
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations ...
Beyond Persuasion
Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
A Manager's Guide To PR Projects
A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
Kat's Kosmic Blues
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A Manager's Guide to PR Projects
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book...
The Year I Made 12 Dresses
A struggling writer, an enigmatic shop clerk, an old sewing machine and an inspirational journey of discovery - where every dress is more than it appears to be. Charlotte "Charlie" Hudson is a thirty-something underachiever, at least according to her over-achieving sister, Evelyn. When their mother dies unexpectedly, Evelyn pressures Charlie into moving back into the old family home to clear it out and prepare it for sale. Charlie's mom had always been supportive, in more ways than one, of Charlie's passion for being a writer, a passion that took her through graduate school and onto a non-existent career. Evelyn graduated from law school, clearing the way for her to a career as a well-regard...
Patient Power
Smart patients don’t just know about health and illness – they’ve got a handle on the health care system and know how to make it work for them. In Patient Power!, two health professional give you the low-down on who is involved, what they should not do, and what happens. Patricia and Arthur Parsons break down the health care system into three areas: the people, the process, and the results. ‘The People’ introduces you to a whole cast of characters: doctors, nurses, technical people, allied health professionals, and some of the people who offer alternative approaches to health care, explaining what each of these professionals does and the language they use. ‘The Process’ demystifies common diagnostic tests, how drugs are prescribed, high tech medical equipment, and what happens in the operating room after you go to sleep. ‘The Results; gives you an insider’s view on issues such as medical ethics, overuse of the system, social problems that have been made into medical problems, and having a ‘smart’ death. Entertaining, informative, and easy to read, Patient Power! will give you the power to control what happens to you in the health care system.
A Primer on Nonmarket Valuation
This is a practical book with clear descriptions of the most commonly used nonmarket methods. The first chapters of the book provide the context and theoretical foundation of nonmarket valuation along with a discussion of data collection procedures. The middle chapters describe the major stated- and revealed-preference valuation methods. For each method, the steps involved in implementation are laid out and carefully explained with supporting references from the published literature. The final chapters of the book examine the relevance of experimentation to economic valuation, the transfer of existing nonmarket values to new settings, and assessments of the reliability and validity of nonmarket values. The book is relevant to individuals in many professions at all career levels. Professionals in government agencies, attorneys involved with natural resource damage assessments, graduate students, and others will appreciate the thorough descriptions of how to design, implement, and analyze a nonmarket valuation study.
