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Marketing Disruptivo
"Marketing é marketing. E vai continuar sendo. Neste livro do Paulo Sena, você vai entender que para se destacar no mercado, conquistar um lugar ao sol e se manter no calor do sucesso é preciso muito mais que adotar modismos e saber alguns truques. Estes são logos percebidos pelo público, que muda o foco da sua atenção. O que o Paulo Sena trata aqui é de profundidade. Para deixar de ser surfista amador na superfície do "marketing digital" e navegar com segurança e tranquilidade, é preciso entender os mecanismos do marketing e suas hipóteses no mundo atual. É com esta segurança das bases profundas que o empreendedor, o empreendedor r líder vão atuar após a leitura deste livro, que deve ser objeto de estudo e análise aprofundada de todo aquele que busca superar os paradigmas da modernidade e conquistar solidez em um mundo de incertezas e de revoluções por minuto. " Paulo Leandro Leal
The Interior
A new history of Brazil told through the lens of the often-overlooked interior regions. In colonial Brazil, observers frequently complained that Portuguese settlers appeared content to remain “clinging to the coastline, like crabs.” From their perspective, the vast Brazilian interior seemed like an untapped expanse waiting to be explored and colonized. This divide between a thriving coastal area and a less-developed hinterland has become deeply ingrained in the nation’s collective imagination, perpetuating the notion of the interior as a homogeneous, stagnant periphery awaiting the dynamic influence of coastal Brazil. The Interior challenges these narratives and reexamines the history ...
Climate Change, Culture, and Economics
It is becoming increasingly difficult to deny that human activity is a factor in global climate change. This special volume of REA facilitates readers to better understand the ways in which people around the world have adapted (or failed to adapt) culturally to changing economic conditions caused by climate change.
Fruit Trees and Useful Plants in Amazonian Life
This publication is a testament to the enormous potential that integrating traditional and scientific knowledge can have for both local communities and academic and development professionals alike. It also serves as a reminder to the scientific community that science should be shared with local people and not confined to journals and closed circles of technical experts. From Brazil nuts and Cat's claw to Copaiba and Titica, this book shares a wealth of information on a wide range of plant species that only close collaboration between local peoples and researchers could possibly breed.
Information, Power, and Politics
With the spread of information and communication technologies (ICTs) comes the potential both for new social and economic equalities and new forms of inequalities. Information, Power, and Politics: Technological and Institutional Mediations demonstrates that ICTs can act as an impetus for democratizing information and knowledge, while at the same time new institutional frameworks can limit one's use of and access to strategic information and knowledge. The volume's contributors address ways to strengthen and affirm the socially marginalized as well as suggest how best to incorporate (semi)peripheral countries and regions into the international system. Information, Power, and Politics offers a refreshing and timely perspective on the ever-evolving relationship between information, knowledge, and communication.
Teletema
Esse primeiro volume cobre o período de 1964 a 1989, época crucial na elaboração, formatação e evolução das telenovelas, e na maneira de se criar canções para as tramas, com várias fases distintas. seus autores Guilherme Bryan e Vincent Villari comentam todas as trilhas musicais de produções teledramatúrgicas que já foram comercializadas no Brasil. Através deste detalhado inventário, explicam também de que maneira as canções foram fundamentais para estabelecer a teledramaturgia como um dos maiores ícones da cultura pop brasileira, com qualidades e apuro técnico reconhecidos mundo afora; e como essa produção, realizada em ritmo industrial, se tornou uma importante vitrine para os artistas da música brasileira e para o sucesso de uma música.
A era dos festivais
O jornalista e crítico Zuza Homem de Mello conta a história e os bastidores dos principais festivais de música brasileira entre 1960 e 1972 - eventos que revelaram os maiores nomes da MPB, como Elis Regina, Nara Leão, Caetano, Gil e Chico Buarque, entre muitos outros. Testemunha ocular dos fatos, o autor aborda também os embates entre política e estética, acirrados a partir do golpe militar de 1964.
The Tropical Silk Road
This book captures an epochal juncture of two of the world's most transformative processes: the People's Republic of China's rapidly expanding sphere of influence across the global south and the disintegration of the Amazonian, Cerrado, and Andean biomes. The intersection of these two processes took another step in April 2020, when Chinese President Xi Jinping launched a "New Health Silk Road" agenda of aid and investment that would wind through South America, extending the Eurasian-African "Belt and Road Initiative" to a series of mine, port, energy, infrastructure, and agrobusiness megaprojects in the Latin American tropics. Through thirty short essays, this volume brings together an impre...
