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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
XXVII Congreso de Marketing. AEMARK 2015. Pamplona
La XXVII edición del Congreso incorpora algunas novedades relevantes que se introducen con el ánimo de que se consoliden en los próximos años. La primera es la introducción del formato póster como nueva alternativa en la presentación de trabajos de investigación. Con ello se pretende ofrecer, de forma paralela a las sesiones, una interacción más personalizada y flexible que se adecúa a los trabajos en curso en general pero más a los que están en sus primeras fases. La segunda gran novedad es la puesta en marcha del doctoral colloquium como preámbulo al Congreso.Desde AEMARK se ha impulsado esta iniciativa para ofrecer a los doctorandos que están en sus primeras etapas un foro ...
XXXII CONGRESO INTERNACIONAL DE MARKETING AEMARK 2021
XXXII Congreso Internacional de Marketing AEMARK 2021, organizado por los profesores del Área de Comercialización e Investigación de Mercados de la Universidad de Jaén (UJA) y la Asociación Española de Marketing Académico y Profesional AEMARK, me es grato anunciar que dicho evento tendrá lugar en las ciudades de Baeza y Úbeda los días 8, 9, 10 y 11 de septiembre de 2021. Baeza y Úbeda, son dos de las ciudades más monumentales de Andalucía y más emblemáticas de la provincia de Jaén. La sede del congreso estará en el Palacio de Jabal quinto en Baeza. Un edificio de finales de siglo XV de estilo renacentista, situado en el centro histórico-patrimonial y próximo a los principa...
XXII Congreso Nacional de Marketing 2010. Aemark en Santander
Este libro recoge las ponencias y trabajos en curso presentados en el XXII Congreso Nacional de Marketing 2010 organizado por la Universidad de Oviedo y AEMARK. Da testimonio del esfuerzo de la comunidad académica por poner en común y debatir los trabajos de investigación que se realizan en el área de Comercialización e Investigación de Mercados. En la obra en papel se presenta un resumen de cada trabajo cuyo texto íntegro podrá ser consultado en soporte digital que acompaña al libro. Para esta XXII edición del Congreso Nacional de Marketing se han enviado 156 ponencias y trabajos en curso, distribuidos en 17 áreas temáticas. Finalizado el proceso de evaluación, se han aceptado ...
Human-robot Interaction
Presents a unified treatment of HRI-related issues, identifies key themes, and discusses challenge problems that are likely to shape the field in the near future. The survey includes research results from a cross section of the universities, government efforts, industry labs, and countries that contribute to HRI.
Health and Wellness Tourism
Geothermal springs constitute a major tourism resource, providing spectacular settings, recreation facilities, a recognised value in treatments beneficial for health and wellness, a sense of heritage and adventure, and links with the natural environment. Health and wellness tourism accounts for a significant proportion of the world’s tourism consumption, with components ranging from hot spring bathing for leisure and recreation, through mineral water use in health treatments under the supervision of highly specialised medical professionals, to water treatments in the wellness and beauty therapy sector and the use of mineral water for drinking purposes. This makes it an economically and socially important area of tourism demanding in-depth analysis. This book explores health and wellness tourism from a range of perspectives including usage, heritage, management, technology, environmental and cultural features, and marketing.
Pandora's Box
Computing technology is constantly evolving and changing, developing and consolidating its position as a vital component of our lives. It no longer plays a minor part in society – it is embedded in, and affects, all aspects of life, from education to healthcare to war. Dealing with the implications of this is a major challenge, and one that can impact upon us, both personally and professionally. As a consequence, it is vital that all in the computing industry make wise decisions regarding their conduct. Using case studies and discussion topics drawn from entertaining real world examples, Pandora’s Box examines the background of a wide range of vital contemporary issues, encouraging reade...
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Digital Whoness
The first aim is to provide well-articulated concepts by thinking through elementary phenomena of todays world, focusing on privacy and the digital, to clarify who we are in the cyberworld -- hence a phenomenology of digital whoness. The second aim is to engage critically, hermeneutically with older and current literature on privacy, including in todays emerging cyberworld. Phenomenological results include concepts of i) self-identity through interplay with the world, ii) personal privacy in contradistinction to the privacy of private property, iii) the cyberworld as an artificial, digital dimension in order to discuss iv) what freedom in the cyberworld can mean, whilst not neglecting v) intercultural aspects and vi) the EU context.
The Ethics of Human Enhancement
We humans can enhance some of our mental and physical abilities above the normal upper limits for our species with the use of particular drug therapies and medical procedures. We will be able to enhance many more of our abilities in more ways in the near future. Some commentators have welcomed the prospect of wide use of human enhancement technologies, while others have viewed it with alarm, and have made clear that they find human enhancement morally objectionable. The Ethics of Human Enhancement examines whether the reactions can be supported by articulated philosophical reasoning, or perhaps explained in terms of psychological influences on moral reasoning. An international team of ethicists refresh the debate with new ideas and arguments, making connections with scientific research and with related issues in moral philosophy.
