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Political Marketing
This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international case studies, it provides an essential resource for all students of political marketing.
The Sweden Democrats in Transition
This book explains how the Sweden Democrats (SD), a populist radical right party, has moved from the fringes into the mainstream of Swedish politics. SD has experienced rapid growth and success in Sweden in recent years. Following the 2022 elections, SD became an official support party to a right of centre minority coalition. The party has managed this sustained electoral growth since it entered parliament in 2010, despite having roots in right-wing extremism, including some links with fascism and nazism. For these reasons it was for many years isolated by other parties, and given an overwhelmingly negative treatment by the media. This book explores the position of SD in the electorate, the ...
Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no mean...
Holistic Approach for Decision Making Towards Designing Smart Cities
This edited volume examines strategies to make future cities more sustainable. The aim of these and other initiatives of the recent past, is to transform our cities into smarter cities. Thereby, these solutions are determined to boost clean electricity and pollution reduction, improve the life of citizens and transform city environment and regulatory structures. As the EUs ambition is to become carbon-neutral until 2050, the outlined projects also consider fostering economy prosperity and social wellness and environmental sustainability. The greatest challenge being already built urban spaces that need to be transformed quickly and at low costs. The book will analyze future smart cities in three centric dimensions: energy and sustainable development, smart infrastructures for smart cities, social involvement and economic prosperity. With its global approach, the volume is highly useful for professionals involved in city planning and urban ecology.
Family Policy Paradoxes
This book looks at political attempts to create a 'modern family' and the aspiration to regulate the family and establish gender equality, examining the regulation of the family in Sweden between 1930 and today.
Contesting Nordicness
The terms ‘Nordic’ and ‘Scandinavian’ are widely used to refer to the politics, society and culture of Denmark, Finland, Iceland, Norway and Sweden. But why have people felt the need to frame things as Nordic and why has the adjective Nordic become so prominent? This book adopts a rhetorical approach, analysing the speech acts which have shaped the meanings of the term. What do the different terms Nordic and Scandinavian have in common, and how have the uses of these terms changed in different historical periods? What accounts for the apparent upsurge in uses of the rhetoric of Nordicness in the 2010s? Drawing on eight case studies of the uses of Nordic and Scandinavian from the nine...
The Leadership Capital Index
The Leadership Capital Index develops a conceptual framework of leadership capital and a diagnostic tool - the Leadership Capital Index (LCI) - to measure and evaluate the fluctuating nature of the leadership capital of leaders. Differing amounts of leadership capital, a combination of skills, relations and reputation, allow leaders to succeed or bring about their failure. This book brings together leading international scholars in the field to engage with the concept of 'leadership capital' and use and apply the LCI to a variety of comparative case studies. The book provides an important, timely, and innovative contribution to the now flourishing academic discipline of political leadership ...
Government Communication
Government communication is a curiously neglected area of discursive analysis. No considered examination of the subject exists which provides either an account of the contemporary governmental landscape or an explanation of the common and divergent themes on both a domestic and international basis. This volume aims to fill that gap, providing a concise and illuminating case-study based review of government communication. It will be divided into three sections to reflect differences in both geography and political allegiances, scrutinizing continental Europe, Anglo-American traditions and newly emerging democracies. Offering a global and thematic account, it is an indispensable resource for all students of political communication.
Erkek Sağlığı
Erkeklere sağlıkları konusunda pratik bilgiler sunmak, uzun ve kaliteli bir yaşam için onları motive etmek gayesiyle kaleme alınan Erkek Sağlığı kitabı, hayatlarının farklı dönemlerinde erkeklerin karşılarına çıkabilecek olası sağlık sorunları, önlem ve tedavileri rehber niteliğinde kapsayıcı şekilde derliyor. Araştırmalara göre: Erkeklerin yüzde 62’si aşırı kilolu. İntihar vakalarının yüzde 73’ü erkek. Trafik kazalarında ölenlerin yüzde 75’i erkek. 20 ile 36 yaş arasında ölenlerin yüzde 72’si erkek. Erkeklerin yüzde 28’i, 70 yaşından önce hayatını kaybediyor. Erkeklerin kadınlara göre koruyucu sağlık hizmetlerinden yararla...
