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Dirty Little Secrets
What is stopping you from closing all of the sales you deserve to close? Hint: it's not you, not your solution, and not the buyer. It's the sales model itself. Now, in this revolutionary book written by the visionary and NYTimes Business Bestseller Selling with Integrity, go behind-the-scenes with the buyer and learn all of the details that go on off-line prior to a purchase. And learn the 12 'dirty little secrets' that are part of the sales model that actually prevents buyers from buying. Dirty Little Secrets: why buyers can't buy and sellers can't sell and what to do about it breaks down the entire buying decision process, and offers a complete understanding of how buyers buy - the steps t...
PC Mag
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
On the Origin of Stories
A century and a half after the publication of Origin of Species, evolutionary thinking has expanded beyond the field of biology to include virtually all human-related subjects—anthropology, archeology, psychology, economics, religion, morality, politics, culture, and art. Now a distinguished scholar offers the first comprehensive account of the evolutionary origins of art and storytelling. Brian Boyd explains why we tell stories, how our minds are shaped to understand them, and what difference an evolutionary understanding of human nature makes to stories we love. Art is a specifically human adaptation, Boyd argues. It offers tangible advantages for human survival, and it derives from play...
Understanding New Media
This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook.
Information Literacy and Autonomy
Information literacy and autonomy have become key values for the image of man in a society that is increasingly shaped by digitalization and artificial intelligence. The purpose of this book is to describe abstraction, analogy, inference, plausibility and creativity as basic skills of cognitive information processing and prerequisites for autonomous informational action.
The Present State of Scholarship in Historical and Contemporary Rhetoric
"In the years since its publication in 1983, The Present State of Scholarship in Historical and Contemporary Rhetoric has become a classic in its field, proving to be an invaluable resource for students of rhetoric and composition, as well as for scholars in English, speech, and philosophy. This revised and updated edition defines the field of rhetoric as no other volume has."--Publishers website.
Six Walks in the Fictional Woods
In Six Walks in the Fictional Woods Umberto Eco shares with us his Secret Life as a reader—his love for MAD magazine, for Scarlett O'Hara, for the nineteenth-century French novelist Nerval's Sylvie, for Little Red Riding Hood, Agatha Christie, Agent 007 and all his ladies. We see, hear, and feel Umberto Eco, the passionate reader who has gotten lost over and over again in the woods, loved it, and come back to tell the tale, The Tale of Tales. Eco tells us how fiction works, and he also tells us why we love fiction so much. This is no deconstructionist ripping the veil off the Wizard of Oz to reveal his paltry tricks, but the Wizard of Art himself inviting us to join him up at his level, the Sorcerer inviting us to become his apprentice.
Computer Applications in the Social Sciences
Presenting an introduction to computing and advice on computer applications, this book examines hardware and software with respect to the needs of the social scientist. It offers a framework for the use of computers, with focus on the 'work station', the center of which is a personal computer connected to networks by a telephone-based modem.
Hamlet on the Holodeck, updated edition
An updated edition of the classic book on digital storytelling, with a new introduction and expansive chapter commentaries. I want to say to all the hacker-bards from every field—gamers, researchers, journalists, artists, programmers, scriptwriters, creators of authoring systems... please know that I wrote this book for you.” —Hamlet on the Holodeck, from the author's introduction to the updated edition Janet Murray's Hamlet on the Holodeck was instantly influential and controversial when it was first published in 1997. Ahead of its time, it accurately predicted the rise of new genres of storytelling from the convergence of traditional media forms and computing. Taking the long view of...
Philosophy and Technology II
Until recently, the philosophy and history of science proceeded in a separate way from the philosophy and history of technology, and indeed with respect to both science and technology, philosophical and historical inquiries were also following their separate ways. Now we see in the past quarter-century how the philosophy of science has been profoundly in fluenced by historical studies of the sciences, and no longer concerned so single-mindedly with the analysis of theory and explanation, with the re lation between hypotheses and experimental observation. Now also we see the traditional historical studies of technology supplemented by phi losophical questions, and no longer so plainly focusse...
