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European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
IT-Based Management: Challenges and Solutions
The main scope of this book is to show how IT has created a mandate to management to develop new business models and frameworks based on the important role of IT. The chapters within IT-Based Management: Challenges and Solutions tackle the role and impact of IT on strategy and resulting new models to be used in this context. In addition, the book proposes new models based on the pervasive role IT exercises in the current business arena.
Crossing Borders, Shifting Boundaries
This book investigates the impact of social phenomena such as recently created nation states, emerging international confederations, cross-national migration, and contemporary global forces on ethnic and national identities in Europe and beyond. The articles in this volume are written by leading international scholars, based on a variety of theoretical and empirical approaches, and offer a multifaceted discussion of the challenging issue of collective identities.
Zahlungsverhalten am stationären Point of Sale
Eva Margarete Walter beschreibt das Zahlungsverhalten am stationären Point of Sale (POS) anhand einer Studie im Handels- und Dienstleistungssektor. Sie untersucht die Anteile der einzelnen Zahlungsmittel in Bezug auf Akzeptanz und Umsatz und leitet ein Erklärungsmodell ab.
Management of Stochastic Demand in Make-to-Stock Manufacturing
Up to now, demand fulfillment in make-to-stock manufacturing is usually handled by advanced planning systems. Orders are fulfilled on the basis of simple rules or deterministic planning approaches not taking into account demand fluctuations. The consideration of different customer classes as it is often done today requires more sophisticated approaches explicitly considering stochastic influences. This book reviews current literature, presents a framework that addresses revenue management and demand fulfillment at once and introduces new stochastic approaches for demand fulfillment in make-to-stock manufacturing based on the ideas of the revenue management literature.
Big Data Applications in Geography and Planning
This unique book demonstrates the utility of big data approaches in human geography and planning. Offering a carefully curated selection of case studies, it reveals how researchers are accessing big data, what this data looks like and how such data can offer new and important insights and knowledge.
Computer Based Marketing
Ein konsequentes und computergestütztes Marketing entwickelt sich mehr und mehr zu einem entscheidenden Wettbewerbsfaktor. Mit dieser Erkenntnis vermittelt das Standardwerk zur Marketinginformatik in 2. Auflage umfassend und übersichtlich zielführende Informationen. Dazu werden die neuesten Erkenntnisse aus den unterschiedlichsten Teilbereichen der Marketinginformatik anschaulich anhand konkreter Projekte beschrieben und Anwendungspotentiale im Marketing aufgezeigt. Ein "Muss" für jeden innovativ ausgerichteten Entscheidungsträger im Marketing.
