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The History and Power of Writing
Continuing on to the electronic revolution, Martin's account takes in the changes wrought on writing by computers and electronic systems of storage and communication, and offers surprising insights into the influence these new technologies have had on children born into the computer age. The power of writing to influence and dominate is, indeed, a central theme in this history, as Martin explores the processes by which the written word has gradually imposed its logic on society over four thousand years. The summation of decades of study by one of the world's great scholars on the subject, this fascinating account of writing explains much about the world we inhabit, where we uneasily confer, accept, and resist the power of the written word.
The Performance of European Business in the Twentieth Century
This book provides the first attempt to measure European business performance over the Twentieth Century. The book's findings, confirm and inform widely held assumptions regarding business performance - regarding strategy and structure, ownership and control, old and new industries, emerging and advanced economies.
The International Aluminium Cartel
Aluminium was one of most cartelised industries in the international economic panorama of the 20th century. Born following the discovery of electrolytic smelting process in 1886, this industry, even in its infancy, established a cartel which characterised its history until nearly 1980. Managers of the aluminium industry from various historical eras and countries shared the same vision about the development of their industry: to keep prices as stable as possible in order to encourage expansions and to provide return on investments. Price instability, which characterised the trade of other commodities, was unknown to the aluminium industry. This book neither argues that cartels are fundamental...
The Rise of Central Banks
A bold history of the rise of central banks, showing how institutions designed to steady the ship of global finance have instead become as destabilizing as they are dominant. While central banks have gained remarkable influence over the past fifty years, promising more stability, global finance has gone from crisis to crisis. How do we explain this development? Drawing on original sources ignored in previous research, The Rise of Central Banks offers a groundbreaking account of the origins and consequences of central banks’ increasing clout over economic policy. Many commentators argue that ideas drove change, indicating a shift in the 1970s from Keynesianism to monetarism, concerned with ...
Industrial Districts in History and the Developing World
This book sheds new light on the role of industrial districts in the industrial development of the past and present. Industrial districts, which refer to the geographical concentration of enterprises producing similar or closely related commodities in a small area, play a significant role in the development of manufacturing industries not only historically in Europe and Japan but also at present in emerging East Asian economies, such as China and Vietnam and low-income countries in sub-Saharan Africa. The book identifies similarities in the development patterns of industrial districts in history and the present and analyzes the reasons for these similarities. More specifically, the book exam...
Crusading for Globalization
The first book to shed light on what caused corporate executives to pursue a pro-globalization agenda over the last eight decades Crusading for Globalization tells the story of an extraordinarily influential group of business executives at the helms of the largest US multinational corporations and their quest to drive globalization forward over the last eight decades. Janick Marina Schaufelbuehl argues that the spectacular expansion of international investment, trade, and production after 1945 cannot be understood without considering the role played by these corporate globalizers and the organization they created, the US Council (today’s United States Council for International Business). B...
Fields of Expertise
The primacy of experts and expertise in current fields of public policy, governance and non-governmental organizations has accompanied increasing confusion on the foundations of their practices and the adequacy of their methods. Fields of Expertise clarifies the complex heritage of experts by exploring their relationship with legal, political and administrative powers from a comparative historical and interdisciplinary perspective. Specifically, the authors offer case studies on expert procedures in the two capital cities of Paris and London since 1600 in the essential areas of risk management, medical procedures, economic policy, and administrative reform. In doing so, they provide insight ...
Dressing Modern Frenchwomen
At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women's transition into modernity. Analyzing what female columnists in fashion magazines and popular women novelists wrote about the "new silhouette," Stewart shows how bourgeois women feminized the more severe, masculine images that elite designers promoted to create a hybrid form of modern that both emancipated women and celebrated their femininity. She delves into the intricacies of marketing the new...
Business History around the World
This 2003 book offered the first in-depth international survey of contemporary research and debates in business history. Over the two decades leading to its publication, enormous advances had been made in writing the history of business enterprise and business systems. Historians are documenting and analyzing the evolution of a wide range of important companies and systems, their patterns of innovation, production, and distribution, their financial affairs, their political activities, and their social impact. Each essay is written by a prominent authority who provides an assessment of the state and significance of research in his or her area. This volume is a reference work that will be of immense value to historians, economists, management researchers, and others concerned to access the latest insights on the evolution of business throughout the world.
