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Direct Marketing in Practice
  • Language: en
  • Pages: 356

Direct Marketing in Practice

  • Type: Book
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  • Published: 2002
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  • Publisher: Routledge

With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques.

Electric Motors and Generators
  • Language: en
  • Pages: 16

Electric Motors and Generators

  • Type: Book
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  • Published: 1949
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  • Publisher: Unknown

None

Direct Perception
  • Language: en
  • Pages: 216

Direct Perception

None

Marketing Research and Information 2006-2007
  • Language: en
  • Pages: 390

Marketing Research and Information 2006-2007

  • Type: Book
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  • Published: 2006
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  • Publisher: Routledge

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate...

Direct Marketing Management
  • Language: en
  • Pages: 472

Direct Marketing Management

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

Who Owns the Media?
  • Language: en
  • Pages: 629

Who Owns the Media?

  • Type: Book
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  • Published: 2000-07-13
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  • Publisher: Routledge

This long-awaited third edition analyzes corporate ownership of major media, including television, film, on-line, and print, and includes primary influences, government's roles, and key criteria for evaluating the current state of media ownership.

International Business 2/e , Concepts, Environment And Strategy
  • Language: en
  • Pages: 572

International Business 2/e , Concepts, Environment And Strategy

None

Marketing Made Simple
  • Language: en
  • Pages: 273

Marketing Made Simple

  • Type: Book
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  • Published: 2007-06-07
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  • Publisher: Routledge

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Recent Advancements in Mechanical Engineering
  • Language: en
  • Pages: 634

Recent Advancements in Mechanical Engineering

This book presents select proceedings of the 2nd International Conference on Recent Advancements of Mechanical Engineering (ICRAME 2021), which was held during 7th to 9th February 2021 at National Institute of Technology Silchar. The book entails the recent developments in a range of areas related to mechanical engineering. It examines the state-of-the-art researches in the areas of thermal engineering, engineering design, manufacturing/ production engineering and surface engineering. Various topics covered include advanced energy sources, bio-thermal applications, techniques in fluid flow, computing in applied mechanics and product design, dynamics and control of structures/ systems, fracture and failure mechanics, solid mechanics, casting, welding, brazing, soldering, JIT, MRP, supply chain management and logistics. The book will be useful for researchers and professionals working in the areas of mechanical engineering.

Marketing Made Simple
  • Language: en
  • Pages: 274

Marketing Made Simple

  • Type: Book
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  • Published: 2002
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  • Publisher: Routledge

This introductory text on basic marketing concepts and techniques covers developments in marketing thinking such as Internet marketing, CRM, and b2b marketing. Case studies of marketing success stories and failures are also included.