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With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques.
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Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate...
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
This long-awaited third edition analyzes corporate ownership of major media, including television, film, on-line, and print, and includes primary influences, government's roles, and key criteria for evaluating the current state of media ownership.
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
This book presents select proceedings of the 2nd International Conference on Recent Advancements of Mechanical Engineering (ICRAME 2021), which was held during 7th to 9th February 2021 at National Institute of Technology Silchar. The book entails the recent developments in a range of areas related to mechanical engineering. It examines the state-of-the-art researches in the areas of thermal engineering, engineering design, manufacturing/ production engineering and surface engineering. Various topics covered include advanced energy sources, bio-thermal applications, techniques in fluid flow, computing in applied mechanics and product design, dynamics and control of structures/ systems, fracture and failure mechanics, solid mechanics, casting, welding, brazing, soldering, JIT, MRP, supply chain management and logistics. The book will be useful for researchers and professionals working in the areas of mechanical engineering.
This introductory text on basic marketing concepts and techniques covers developments in marketing thinking such as Internet marketing, CRM, and b2b marketing. Case studies of marketing success stories and failures are also included.