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Research Methodology Methods And Techniques
Research is a process that leads to the discovery of the new facts and information, aids in the verification of current knowledge, and prompts us to query matters that are baffling in light of the available evidence. Conducting research is the process of learning something new in order to find a solution to a problem. The roots of the term research-"re" for "again" and "search" for "find"-indicate that we are engaged in the process of re-examining something or seeking for fresh data on a topic. Research has taken on a far larger role in the contemporary economy, both in the realm of business and in the broader economy. The use of the research in resolving operational challenges has come to t...
Principles Of Statistics & Research Methodology
‘Principles of Statistics & Research Methodology’ is a comprehensive guide tailored for students and professionals navigating the intricate landscape of statistical analysis and research methodologies. Authored by esteemed academics and seasoned researchers, this book serves as a cornerstone text in the field, offering a balanced blend of theoretical frameworks and practical applications. Covering a wide spectrum of statistical principles, the book delves into foundational concepts such as probability theory, hypothesis testing, and regression analysis. It equips readers with the necessary tools to comprehend complex statistical models and interpret data effectively. Through clear explan...
New Paradigms of Sustainability in the Contemporary Era
As our world grapples with the profound challenges of the 21st century, the concept of sustainability has emerged as a guiding light, illuminating the path towards a more equitable, resilient, and harmonious future. This edited volume, “New Paradigms of Sustainability in the Contemporary Era,” presents a collection of diverse voices and groundbreaking perspectives that collectively redefine how we perceive and approach sustainability in our rapidly evolving world. In this volume, we explore the multifaceted dimensions of sustainability, encompassing not only environmental stewardship but also social inclusivity, economic resilience, and cultural preservation. We delve into innovative par...
South Asian Studies
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Media Psychology
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
Annual Report
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Selenium Contamination in Water
The contamination of environment and water resources by Selenium (Se) and its oxyanions from various sources are emerging contaminants of significant health and environmental concern. The primary sources include agricultural drainage water, mine drainage, residues from fossil fuels, thermoelectric power plants, oil refineries, and metal ores. Various methods and technologies have been developed which focus on the treatment of selenium-containing waters and wastewater. High concentrations of selenium in water cause various adverse impact to human health, such as carcinogenic, genotoxic, and cytotoxic effects. But in the lower concentrations, it is a useful constituent of the biological system...
The Doctor's Kitchen
'I'm just a straight-talking NHS doctor lending my unbiased opinion on healthy eating and showing everybody how to get phenomenal ingredients on their plates everyday.' Dr Rupy Aujla's first cookbook, The Doctor's Kitchen, is the go-to book to help you kick unhealthy faddy diets for good. In the book, Rupy, explains the principles of healthy living in a fun and relatable way with over 100 vibrant, tasty recipes steeped in medical science which are easy and inexpensive to make. The impact of lifestyle on illness has never been higher on the national agenda and Rupy believes that what we choose to put on our plates is the most important health intervention we can make. The Doctor's Kitchen stands out from the crowd by using medical knowledge to create the recipes. Rupy advocates Plates over Pills every time and he is living proof that what you eat can shift medical outcomes as he overhauled his own heart condition by addressing his diet and creating his own delicious food that he now shares in this book. Infused with flavours from around the world, this tasty selection of everyday meals makes healthy eating an absolute pleasure.
