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Soldiers of Reason
An “entertaining and fast-paced” account of the organization that defines the military-industrial complex—and continues to shape our world today (The New York Times Book Review). The RAND Corporation was born in the wake of World War II as a think tank to generate research and analysis for the United States military. It was a magnet for the best and the brightest—and also the most dangerous. RAND quickly became the creator of America’s anti-Soviet nuclear strategy, attracting such Cold War luminaries as Albert Wohlstetter, Bernard Brodie, and Herman Kahn, who arguably saved us from nuclear annihilation—and unquestionably created the military-industrial complex Eisenhower warned a...
Thoughts on Design
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
The Skinny on Willpower
The Skinny on Willpower is a review and analysis of the subject of self-discipline ... the only separation between mediocrity and excellence in one's pursuit.
Confessions of a Real Estate Entrepreneur: What It Takes to Win in High-Stakes Commercial Real Estate : What it Takes to Win in High-Stakes Commercial Real Estate
A front row seat into the world of high-stakes commercial real estate investing “A must-read book … one of the best real estate investment books I have ever read. On my scale of 1 to 10, this unique book rates an off-the-charts 12.” ---Robert Bruss Confessions of a Real Estate Entrepreneur is for the individual who is ready to get serious about investing. Not a rah-rah or get-rich-quick book, this book is for someone who is prepared to think about what he or she wants to accomplish. James Randel provides the how and why. James Randel has been a successful investor and educator for 25 years. He teaches investing through stories and anecdotes – bringing to the limelight not just his su...
Objectively Speaking
Readers and students of Ayn Rand will value seeing in this collection of interviews how Ayn Rand applied her philosophy and moral principles to the issues of the day. Objectively Speaking includes half a century of print and broadcast interviews drawn from the Ayn Rand Archives. The thirty-two interviews in this collection, edited by Marlene Podritske and Peter Schwartz, include print interviews from the 1930s and edited transcripts of radio and television interviews from the 1940s through 1981. Selections are included from a remarkable series of radio broadcasts over a four-year period (1962-1966) on Columbia University's station WKCR in New York City and syndicated throughout the United St...
Design, Form, and Chaos
Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, ex...
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix. Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.
Super Student
Techniques to Perform Optimally Learn More Effectively Get Better Grades Learn Effectively, Perform Optimally, GET BETTER GRADES! Many people think that they are not as good because great results are reserved for the very intelligent. The author of this book is proof of the opposite! From being an average pupil in elementary school, Olav Schewe went on to become a super student at some of the finest universities in the world. In this book, he tells you everything you need to know to succeed in your studies. He provides techniques for reading and memory, and guides you through acing oral and written exams. Super Student is not only about discipline, efficiency, and taking responsibility, but ...
Street Smarts
Street Smarts, Beyond the Diploma recently received the “Book of the Year” award for the student demographic from the Institute of Financial Literacy. The EIFLE award was presented at the Institute’s national convention in Orlando in April, 2012. Street Smarts responds to everyone who says “someone should write a book about the “school of hard knocks.” This book is about life skills – the development of those habits and traits that line the path to success. It’s intended to bridge the gap in the traditional college curriculum between “book smarts” and all the real-world, practical information and life skills that students need to succeed after graduation. Street Smarts, Beyond the Diploma is the result of three years of interviews with hundreds of successful people from all walks of life. This book summarizes 125 lessons that were identified over and over as to what students need to understand and master. Critics have raved about the book commenting on its visual format, “less is more” delivery, and entertainment value.
Paul Rand
Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
