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Introduction to E-Commerce
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commer...
E-commerce
E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
Managing in the Marketspace
The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace."
Harvard Business Review on Breakthrough Thinking
Leading Minds and Landmark Ideas In An Easily Accessible Format From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist--the Harvard Business Review has published some of the best thinking on how to organize for innovation. Harvard Business Review on Breakthrough Thinking highlights leading ideas for incorporating the power of creativity into your strategic outlook. A Harvard Business Review Paperback.
Marketing Strategy
Marketing Strategy: The Thinking Involved.
Building the Agile Database
Is fast development the enemy of good development? Not necessarily. Agile development requires that databases are designed and built quickly enough to meet fast-based delivery schedules — but in a way that also delivers maximum business value and reuse. How can these requirements both be satisfied? This book, suitable for practitioners at all levels, will explain how to design and build enterprise-quality high-value databases within the constraints of an Agile project. Starting with an overview of the business case for good data management practices, the book defines the various stakeholder groups involved in the software development process, explains the economics of software development ...
Managing Information Technology Resources in Organizations in the Next Millennium
Managing Information Technology Resources in Organizations in the Next Millennium contains more than 200 unique perspectives on numerous timely issues of managing information technology in organizations around the world. This book, featuring the latest research and applied IT practices, is a valuable source in support of teaching and research agendas.
Remember who You are
When it Comes to our Careers, the question we typically ask ourselves is what we want to do. Yet amidst the pressures of work and the race to success, more important and fundamental questions often remain unanswered: What kind of leaders do we want to become? How will we live up to our responsibilities? And who will guide us along the way? In this inspirational book, Daisy Wademan brings us inside one of the business world's most prestigious training grounds, as fifteen faculty members of Harvard Business School impart invaluable, and often surprising, lessons on life and leadership. Each message is captured in the form of a personal story: ranging from the thrilling tale of a life-threateni...
