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STRONG: Successful Women Share Stories of Childhood Trauma and Triumph (illustrated in full color)
Eighty-one successful women from 22 countries share poignant memoirs of early childhood struggle and suffering: trauma, loss, betrayal, bullying, neglect, sexual abuse, and the disconnection of dysfunctional family relationships. The memoirs read like intimate bits of conversation between best friends, overheard, at times in sordid detail. These stories are in stark contradiction to the nostalgic ones we like to tell ourselves about the charms of childhood. They paint the picture of early years that are not all sunshine and rainbows. Some will amuse. Some will tear at your heart. The author writes in a brief, clear, concise style. Original, full-color drawings capture the essence of each memory as seen through the eyes of the innocent child. "This compelling collection of personal narratives has been honored with the prestigious Literary Titan Gold Book Award, a recognition reserved for books that masterfully deliver original content, explore innovative themes, and exhibit elegant prose." NOTE: This book contains several true accounts of child abuse that some readers may find disturbing. This book is not for children.
Marketing In The Trenches: 25 Real-World Marketing Tips To Achieve Dramatic Business Growth
Marketing in the Trenches is written for business owners hungry to achieve their firm's growth potential. This book is not an academic exercise. Rather, it is a collection of real-world examples of the problems that today's business owners face, along with examples of actionable business solutions that can be implemented. The tips from the trenches contain actual cases, tangible statistics, and specific takeaways that can be implemented right away. Quite simply, the growth of your company can no longer rely on a single department or on traditional tactics to carry such a heavy burden. This is the perspective from which this book is written, so you can expect to learn far more than how to deploy email campaigns, write taglines, or perform traditional tactics. We'll leave that to all of the other marketing books.
Million Dollar Websites
A comprehensive guide that provides an insider's perspective on the progression of building a world-class website that will stand out in today's crowded marketplace.
Transforming Glasgow
Some 30 years after Glasgow turned towards regeneration, indicators of its built environment, its health, its economic performance and its quality of life remain below UK averages. This interdisciplinary study examines the ongoing transformation of Glasgow as it transitioned from a de-industrial to a post-industrial city during the 20th and 21st centuries. Looking at the diverse issues of urban policy, regeneration and economic and social change, it considers the evolving lived experiences of Glaswegians. Contributors explore the actions required to secure the gains of regeneration and create an economically competitive, socially just and sustainable city, establishing a theory that moves beyond post-industrialism and serves as a model for similar cities globally.
Membership Marketing in the Digital Age
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Die ganze Welt des Online-Marketings - Gesamtausgabe
wifimaku Online-Marketing ist eine praxisorientierte Anleitung zur erfolgreichen Nutzung der Online-Marketing-Instrumente mit Grundlagen und Hintergrundinformationen.Von führenden Experten, laufend aktualisiert. Teil 1 - Grundlagen und Strategie - Einleitung und Grundlagen von Jörg Eugster - Online-Marketing-Strategie von Jörg Eugster Teil 2 - Website-Marketing - Relaunch und Usability von Vera Brannen - Sprachstil und Mehrsprachigkeit von Roman Probst - Suchmaschinenmarketing (SEO) von Beat Z'graggen - Webcontrolling von Christian Bennefeld Teil 3 - Werbung im Internet - Digitale Werbung von Daniel Hünebeck und Jörg Eugster - Suchmaschinenwerbung mit Google AdWords (SEA) von Lucia Yapi - Facebook-Werbung von Alexandra Stangl - E-Mail- und Newsletter-Marketing von Maya Reinshagen - Performance- und Affiliate-Marketing von Catrin Rubenson Teil 4 - Social Media - Social Media Marketing von Martina Dalla Vecchia Teil 5 - Mobile Marketing - Mobile Marketing und Mobile Applikationen von Alexander Sollberger und Pascal Müller
海軍學術雙月刊第54卷第1期
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Mobile Marketing und Mobile Apps
Die mobilen Endbenutzergeräte wie Smartphones oder Tablets sind aus unserem modernen Leben nicht mehr wegzudenken. Wie man diese zielgerichtet fürs Marketing nutzen kann, zeigen die beiden Autoren auf. Inhalte: - Basiswissen - Der mobile Markt - Mehrwertdienste - Mobile Applikationen und Geräte - Mobile Marketing - Internet-TV - Ein Blick in die Zukunft
