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Specialist Markets in the Early Modern Book World, edited by Richard Kirwan and Sophie Mullins, investigates an underexplored yet important facet of early modern book production. Bringing together 19 detailed case studies, this volume considers and reconstructs the characteristics of specialist book production in the early modern period. In particular it explores the motives that led to specialisation ranging from the desire for profit on the part of risk-taking, entrepreneurial individuals or family firms to the more propagandist or missionising aims of corporate groups who subsidised production, often without regard for profit. The book also explores the economic and personal pressures and perils that accompanied specialist production, which was often a risk-laden enterprise that could end in financial and social ruin.
A greater fluidity in social relations and hierarchies was experienced across Europe in the early modern period, a consequence of the major political and religious upheavals of the sixteenth and seventeenth centuries. At the same time, the universities of Europe became increasingly orientated towards serving the territorial state, guided by a humanistic approach to learning which stressed its social and political utility. It was in these contexts that the notion of the scholar as a distinct social category gained a foothold and the status of the scholarly group as a social elite was firmly established. University scholars demonstrated a great energy when characterizing themselves socially as learned men. This book investigates the significance and implications of academic self-fashioning throughout Europe in the early modern period. It describes a general and growing deliberation in the fashioning of individual, communal and categorical academic identity in this period. It explores the reasons for this growing self-consciousness among scholars, and the effects of its expression - social and political, desired and real.