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Reading Ads Socially
This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
Ramayana
Rama, the crown prince of the City of Ayodhya, is a model son and warrior. He is sent by his father the king to rescue a sage from persecution by demons, but must first kill a fearsome ogress. That done, he drives out the demons, restores peace, and attends a tournament in the neighboring city of Mithila; here he bends the bow that no other warrior can handle, winning the prize and the hand of Sita, the princess of Mithila.Valm'ki's Ramßyana is one of the two great national epics of India, the source revered throughout South Asia as the original account of the career of Rama, ideal man and incarnation of the great god Vishnu. The first book, "Boyhood," introduces the young hero Rama and sets the scene for the adventures ahead. It begins with a fascinating excursus on the origins and function of poetry itself.For more on this title and other titles in the Clay Sanskrit series, please visit http://www.claysanskritlibrary.org
Sign Wars
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Once They Were Angels
Once They Were Angels details the baseball team's rich 44-year history through fresh perspectives from the players who defined the franchise: Bo Belinsky, Jim Fregosi, Nolan Ryan, Rod Carew, Don Baylor, Reggie Jackson, Jim Abbott and many others. The book ends where it begins ? with Scott Spiezio reliving his dramatic home run in the seventh inning of Game Six of the 2002 World Series. Like any great franchise worth remembering, Once They Were Angels will form an indelible stamp in the hearts and minds of Angels fans both young and old.
Nike Culture
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Tomorrow's God
What is the relationship between the Hebrew Bible and modern science? To answer this question, Robert Goldman invites the reader on a carefully guided intellectual journey spanning centuries of theological, philosophical, and scientific thought, before arriving at his provocative conclusion. He begins with the Hebrew Bible, examining the ancient concepts of “Olam” and “Yahweh,” whose meanings are often lost in translation. Using these concepts as a lens, he explores Spinoza’s “heretical” (at the time) theological views, probes Einstein’s theory of space-time, and confronts formidable questions about human capacity for evil through the writings of Elie Wiesel and Etty Hillesum. Using simple, accessible language, Goldman ties together these diverse perspectives—as well as those of Plato, Maimonides, Godel, and others—and interweaves them with his own insights. Ultimately, he crafts a hopeful vision of a humankind and a God who are evolving toward one another, fueled by good actions, broader consciousness, and deeper human connection.
Devavāṇīpraveśikā
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Landscapes of Capital
Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This project is based on the premise that corporate advertising’s landscapes help shape our epoch’s imaginative conceptualizations of the spatial relations, the temporal flows, and the cultural geographies that correspond to the emergence of a high-tech global economy. In Landscapes of Capital Robert Goldman and Steven Papson examine how ...
One Man Out
Chronicles star baseball player Curt Flood's attempt to overthrow the "reserve" clause system of professional baseball, which bound players to teams as a form of property. Although he lost his legal battle, the Court left the door open for the players to eventually negotiate a version of "free agency."
Live Cell Imaging
Recent advances in imaging technology reveal, in real time and great detail, critical changes in living cells and organisms. This manual is a compendium of emerging techniques, organized into two parts: specific methods such as fluorescent labeling, and delivery and detection of labeled molecules in cells; and experimental approaches ranging from the detection of single molecules to the study of dynamic processes in organelles, organs, and whole animals. Although presented primarily as a laboratory manual, the book includes introductory and background material and could be used as a textbook in advanced courses. It also includes a DVD containing movies of living cells in action, created by investigators using the imaging techniques discussed in the book. The editors, David Spector and Robert Goldman, whose previous book was Cells: A Laboratory Manual,are highly respected investigators who have taught microscopy courses at Cold Spring Harbor Laboratory, the Marine Biology Laboratory at Woods Hole, and Northwestern University.
