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Global Challenges for a Sustainable Society
EURECA-PRO is the global educational core hub and interdisciplinary research and innovation leader in qualitative environmental and social framework development for responsible consumption and production. Through its novel approach, on the one hand, it holistically contributes to the highly topical issue of Sustainable Consumption and Production under the umbrella of Sustainable Development Goal 12, and on the other hand it effectively contributes to the development of the European Higher Education Area complimentary to Sustainable Development Goal 4. In this book readers will find the discussion results among professionals, academics and scientists on responsible consumption and production,...
Research Anthology on Social Media Advertising and Building Consumer Relationships
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Advanced Digital Marketing Strategies in a Data-Driven Era
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the pr...
New Media Pedagogy
This volume constitutes selected papers presented during the Second International Conference on New Media Pedagogy: Research Trends, Methodological Challenges, and Successful Implementations, NMP 2023, held in Cracow, Poland, in November 2023. The 29 papers presented were reviewed and selected from 90 submissions. They focus on recent research and emerging concerns in the field of media pedagogy, such as determinants of teachers' functioning in computerised schools, digitally assisted didactics, ICT-based solutions for teaching support, e-learning during crisis, digital inclusion and exclusion, Artificial intelligence in education and more.
Transformative Intercultural Global Education
In this tumultuous world, characterized by unprecedented migratory movements, societal evolution intersects with an increasing diversity that presents profound challenges. The global landscape is marked by 33 armed conflicts in 2022 alone, resulting in forced displacement and an exceeding count of 100 million displaced individuals worldwide. The traditional understanding of migration as a response to individualized prosecution has expanded to encompass "survival migration," incorporating environmental change and livelihood collapse. This paradigm shift necessitates a reevaluation of human rights and a compelling call for transformative global and intercultural education to address the vulner...
ORIENTACIÓN PROFESIONAL Y PERSONAL
Esta obra está destinada principalmente a la formación de estudiantes universitarios en el campo de la orientación para el desarrollo profesional y personal de las personas. A través de sus doce capítulos aborda los aspectos teórico-conceptuales que fundamentan la orientación profesional y personal, al mismo tiempo que hace un recorrido a través de las principales dimensiones que están asociadas al desarrollo de la carrera y al cambio personal y que, por tanto, son objeto de atención en la acción orientadora. Finalmente, recoge los principales modelos de intervención y las estrategias fundamentales que cabe utilizar en la acción orientadora incluyendo, entre otras, las técnicas para la inserción laboral y las aplicaciones de las TIC en este ámbito.
Competencias digitales para el profesorado universitario
“En el año 2013, la Comunidad Europea elabora el ``Marco Común Europeo de Competencias Digitales’’, o DigComp, que recoge las capacidades o habilidades que todo ciudadano debe tener en el ámbito digital para desarrollarse social y profesionalmente de una manera competente. Y, posteriormente, se desarrolla el ``Marco Común Europeo de Competencias Digitales Docentes’’, o DigCompEdu, centrado en el docente. Son documentos en continua evolución y que, basándose en ellos, permite a las instituciones elaborar criterios de evaluación y certificación de competencias. Las áreas en las que se agrupan las competencias digitales y que se dan a conocer en este libro son: información y alfabetización informacional, comunicación y colaboración, creación de contenidos digitales, seguridad y resolución de problemas”
Ideas para aprender a aprender
La educación, en todos sus ámbitos y en todos los sistemas educ ativos, está abocada a cambios obligatorios, necesarios, exógenos y end ógenos. Está sometida a un vaivén incesante de transformaciones: cambia la tecnología, cambian los actores, cambian las demandas, cambian las circunstancias... Pero precisamente es la innovación la que puede introducir sentido, racionalidad y coherencia a estos cambios. Son los cambios innovadores los que aportan auténticas novedades y los que resultan positivos. Aprender a innovar y hacerlo de un modo sistemático se ha convertido en una asignatura obligatoria de todos los actores que participan en la educación. Sin innovación no habrá educaci...
