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On Leadership
Every day, leaders around the world make decisions that affect millions of people. The results of these decisions are mixed. Sometimes—like when Nelson Mandela led the fight against apartheid—our leaders inspire positive change on a grand scale. But at other times—like when various leaders failed to respond adequately to Hurricane Katrina—poor leadership yields disastrous outcomes. Anyone can claim to be a leader in times of calm, but crisis situations sift the true visionaries from the false ones. Recent events in global affairs make it increasingly apparent that nations must cultivate and encourage true leaders—and eschew false ones—if they hope to survive. Fortunately, effecti...
Running for Office
"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Winning Elections
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Political Campaign Communication
Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign. Updates to The Ninth Edition Include: Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns. Political campaign communication fro...
The War Room
Using personal anecdotes, practical wisdom, historical examples, and humour, Kinsella reveals what it takes to survive challenges not just in politics but in any kind of business.
Corporate Public Affairs
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad inte...
Outside Money
Along with its analysis of soft money strategies and effects, Outside Money offers the first systematic examination of the full range of campaign communications by interest groups and illustrates the shift to the "ground war" by parties and groups in 1998. Election year 2000 is certain to contribute its own chapter to this story of the power of outside money in campaigns, and the challenge to electoral democracy it poses
Boiler Up
When former Indiana governor Mitch Daniels was named Purdue University’s twelfth president, he became one of a small handful of nationally renowned figures to lead an institution of higher education. In an era when university presidents had largely abandoned the role of public intellectual, Daniels immediately captured broad attention for his willingness to take a thoughtful stand on America’s most pressing challenges—in academia and far beyond. Boiler Up: A University President in the Public Square offers readers a fascinating compendium of commencement addresses, published columns, and transcripts of speeches and hosted events spanning ten years of insights and insightful interaction...
Hired to Fight, Hired to Win
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.
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