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Media Planning & Buying N the 21st Century
UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
Free Marketing in Social Media: 500 Tactics and Best Practices
FREE MARKETING: A social media primer to assist marketers effectively plan and implement FREE tactics and best practices in social media-- like Twitter, Facebook, MySpace, Digg, Squidoo, LinkedIn, Yahoo, Wordpress and others! Over 500 tactics provided to help you get maximum results and ROI.
Unique International Recipes, Vol. I
I LOVE EATING ADVENTURES, DO YOU? Bored by eating the same old thing? Want something really different? Introducing a new kind of cookbook: Unique International Recipes. It contains about 500 unique recipes from 14 different regions of the world: from Africa to the Middle East and Caribbean to France, Germany, Israel, and more. Learn how to make real Russian Borscht and German Sauerbraten and Lumpia (Philippines). Make French sauces and Indian somosas and Moroccan date cake or chicken. Bear steaks (Greece) Try any one of several Irish stews, some of which include healthy portions of Guinness! Samosas and baked eggs from India. I'll pass on the monkey meat (Philippines), but I might like to try some tasty (sounding) stir fried kangaroo strips from Australia. And coconut pie from Madagascar! Hundreds more unique and delicious recipe ideas await you in this amazing cook book of different international recipes!
Mastering Marketing
Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a “big picture” understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to help you wrap your head around marketing as a system. This roadmap to marketing will give you greater control over the marketing process by providing a logical sequence to follow. You will be more effective at marketing when you complete the right things in the right order. Mastering Marketing divides the marketing process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.
Using Qualitative Research in Advertising
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
