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Media Planning & Buying in the 21st Century
Advertising Media Planning and Buying Textbook NEW! Media Planning & Buying in the 21st Century (3rd edition) is a leading textbook for students and early career professionals about the process of marketing-media planning, media buying and media sales in the 21st century. It is the most comprehensive and up to date media book available explaining the basics of media in simple English and a 21st century integrated marketing communications (IMC) perspective. Media Planning & Buying in the 21st Century The book includes 26 chapters leading readers step by step in the development of an actual media plan. Chapters include entry level definitions and perspectives; the media revolution; the concept...
Media Planning and Buying in the 21st Century Workbook
Workbook supplement for the textbook, Media Planning & Buying in the 21st Century. Workbook provides discussion questions, problems and exercises for each chapter in the text.
Media Planning & Buying N the 21st Century
UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
Media Planning and Buying in the 21st Century Workbook
Media Buying & Planning in the 21st Century is the companion workbook to the textbook of the same name. Its 176 pages contain questions, problems and exercises, and student cases. Each chapter of the workbook corresponds to a chapter in the textbook. (Professors may also choose to ask students to complete all or selected questions or use the workbook for class discussion.)Why a workbook? The best way to learn media media planning concepts is by "doing" In the workbook, students answer questions that measure their understanding of key concepts. For each chapter,the workbook includes; REVIEW QUESTIONSEach chapter includes questions that requires a degree of understanding for students to comple...
Guerrilla Media Buying
GET MORE BANG FOR YOUR MEDIA BUCK! Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to deal with media reps and negotiate media buys at a fraction of the cost. See 91 creative, low cost media ideas. Learn about "under the radar buying techniques"...and more! Guerrilla Media Buying, can defeat Goliath in business!
Using Qualitative Research in Advertising
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
The 2012 Thumbnail Media Planner
The Thumbnail Media Planner is an annual directory of market and media research and media costs. It includes estimated cost per points for network and spot television and radio, as well as media rates for ads in newspapers, magazines, various forms of internet advertising, outdoor, direct mail and others. New for 2013 is a rate card for display ads on the internet-- for social media sites, networks & exchanges, and ads on portals like AOL. The Planner also includes market and media data for several key growth markets-- Boomers, African Americans, Asians, and Hispanics. The Planner also provides information on the media market outlook for each major category of media. Table of Contents: Market Facts Television Radio Magazines Newspapers Digital Media Other Media Top 100 Market Planner Emerging Markets Appendix
Media Planning and Buying in the 21st Century Workbook, 3rd Edition
Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.
Brand Mechanics
A practical step-by-step guide to the art and science of building brands without the fluffy nonsense and BS. As one of the author's clients put it, "Forget the touchy-feely stuff. This is the real deal."This book describes in detail the breakthrough BrandMechanics(r) proprietary FBE(tm) methodology based on a simple step-by-step process for creating a powerful brand strategy and includes many examples, across dozens of market categories, of how to get it right and avoid getting it wrong.For the first time in print, the author reveals the secrets behind the remarkable process that has generated hundreds of thousands of dollars in revenue from clients in the U.S., U.K., Europe, Asia and Canada...
Free Marketing in Social Media: 500 Tactics and Best Practices
FREE MARKETING: A social media primer to assist marketers effectively plan and implement FREE tactics and best practices in social media-- like Twitter, Facebook, MySpace, Digg, Squidoo, LinkedIn, Yahoo, Wordpress and others! Over 500 tactics provided to help you get maximum results and ROI.
