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Going Backwards
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Going Circular
The essential business guide for using reverse logistics to drive profits, growth, and sustainability. Long considered a “necessary evil” of doing business, reverse logistics is quickly becoming the key to staying competitive in today’s dynamic marketplace. In Going Circular, RecirQ Global CEO Rich Bulger reveals its potential for boosting revenue, enhancing customer experience, and supporting the circular economy. Urging a strategic shift, Going Circular showcases how integrating reverse logistics in sales, marketing, and customer retention can achieve broader business objectives, including cost reduction and environmental responsibility. It offers practical strategies for minimizing unwanted returns and repurposing products, fostering sustainable business models and market expansion. Comprising seven comprehensive chapters and three “reUse” case studies, this guide redefines reverse logistics as a vital tool for business resilience and success. A must-read for professionals in the field, Going Circular is a call to action for integrating reverse logistics into evolving business strategies, promising a pathway to sustainable transformation and profitability.
Marketing Channel Strategy
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Consumer Logistics
Digital technology has changed the way we work, socialize, shop, play and learn. This book offers a stimulating exploration of how digitization has begun transforming the prevailing global logistics system into a self-service and sharing economy, and ultimately provides a vision of the monumental changes likely to overflow into the business landscape.
Supply Chain Management
Based on in-depth interviews with top supply chain executives in twenty companies and a thorough review of supply chain management research, Supply Chain Management presents a comprehensive model of supply chain management. Contributors, all supply chain experts with real world experience, clearly define supply chain management, identify those factors that contribute to effective supply chain management, and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance. Each chapter opens with an executive summary and then provides practical guidelines on how companies can manage supply chains. The role of all the traditional business functions-marketing, sales, logistics, information systems, finances, customer services, and management-in supply chain management is also addressed. Supply Chain Management is an important and timely resource for students, managers, and others who need to better understand, manage and communicate about supply chain management.
Retail Supply Chain Management
A consequence of business specialization is the implementation of weak processes that cross departmental and corporate boundaries. Supply chain management (SCM) addresses this issue by requiring a process view that reaches across these confines. Due to globalization and a competitive environment, those within the retail supply chains are particular
Enhancing Customer Experience in the Service Industry
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
