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Manajemen Keuangan Era Digital
Manajemen Keuangan Era Digital adalah panduan komprehensif yang mengupas berbagai aspek pengelolaan keuangan di era digital. Buku ini memberikan wawasan mendalam tentang bagaimana teknologi digital telah merevolusi cara kita mengelola, menginvestasikan, dan mengoptimalkan keuangan. Dengan fokus pada alat dan strategi digital, buku ini menawarkan panduan praktis untuk individu dan perusahaan yang ingin memanfaatkan teknologi dalam manajemen keuangan mereka. Dalam buku ini, pembaca akan diperkenalkan kepada berbagai konsep penting seperti pembayaran digital, investasi online, penggunaan aplikasi keuangan, serta keamanan dan privasi data dalam transaksi digital. Buku ini juga membahas perkemban...
Merger Perbankan Syariah di Indonesia
Perbankan syariah mulai berkembang sejak pendirian bank syariah pertama pada tahun 1990. Sejak itu perkembangan perbankan syariah di Indonesia terus mengalami peningkatan dan telah menjadi tolak ukur keberhasilan eksistensi ekonomi syariah. Namun di era persaingan bisnis global seperti sekarang mengkehendaki perbankan syariah melaksanakan berbagai strategi untuk meningkatkan kinerjanya. Salah satu strategi dengan melakukan merger atau penggabungan perbankan syariah. Perbankan syariah perlu merujuk pada konsep dasar falsafah ekonomi Islam. Filsafat ekonomi Islam didasarkan pada konsep triangle yakni filsafat Tuhan, manusia, dan alam. Dimensi falsafah inilah yang membedakan ekonomi Islam denga...
Collaborative Customer Relationship Management
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Strategic Affiliate Marketing
Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area.".
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
Atma nan Jaya
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Capital Structure Decisions
Inside the risk management and corporate governance issues behind capital structure decisions Practical ways of determining capital structures have always been mysterious and riddled with risks and uncertainties. Dynamic paradigm shifts and the multi-dimensional operations of firms further complicate the situation. Financial leaders are under constant pressure to outdo their competitors, but how to do so is not always clear. Capital Structure Decisions offers an introduction to corporate finance, and provides valuable insights into the decision-making processes that face the CEOs and CFOs of organizations in dynamic multi-objective environments. Exploring the various models and techniques us...
Social Media in the Marketing Context
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. - includes extensive literature search on social media in the context of the marketing discipline - provides key areas for future research and recommendations for practitioners - shows the importance for marketers of understanding individual behaviour on social media
Driving Traffic and Customer Activity Through Affiliate Marketing
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.
Codeswitching Worldwide. [I]
The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks as well as studies that provide new insights by building bridges to neighbouring fields such as neuroscience and cognitive science. The series considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language.
