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Collaborative Customer Relationship Management
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
Bridging Entrepreneurship and Social Innovations
This book details how social innovations positively impact on non- or low-profit parts of society, such as education, health and energy, and describes a variety of methods for the successful implementation of entrepreneurship. The contributions here are based on the experience of authors from emerging countries, and present and explain practical advances in social innovation and transformative business management. Topics covered in this volume include additive manufacturing, the economic impact of such innovations on Japan’s aging society, a multi-stakeholder analysis for business founders in Tunisia, and the sustainability of solar technology in Namibia, among others.
Collaborative Planning, Forecasting and Replenishement
Collaborative Planning, Forecasting and Replenishment (CPFR) is the sharing of forecasts and related business information among business partners in the supply chain to enable automatic product replenishment. CPFR, a set of guidelines supported and publis
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