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American Design
"The story of American design, told through works selected from the collection of the Museum of Modern Art, New York."--BOOK JACKET.
Henry Dreyfuss, Industrial Designer
Henry Dreyfuss (1904-1972) was one of the pioneers of American industrial design, the man behind the modern look and function of so many household objects used by millions of Americans during the golden age of industrial design from the 1930s to the 1960s. During his 44-year career the versatile Dreyfuss designed or retooled hundreds of products that have become icons of modern design, among them the Princess and Trimline telephones, John Deere tractors, and Hoover vacuum cleaners, which Dreyfuss outfitted with headlights and bumpers in the 1930s to prevent dented and scratched furniture. Additional objects and spaces he designed range from the familiar Honeywell wall-mounted round thermosta...
Bathroom, the Kitchen, and the Aesthetics of Waste
Analyzes domestic consumer culture through photos and ads.
The Farm Tractor
Here is the biggest, best, and most complete history of classic farm tractors. All North American models make their appearance--from John Deere and Farmall to fascinating "orphans" like the Steel Mule, from the late 1800s steamers through the high-powered workhorses of the 1970s. In addition to hundreds of high-detail large-format photography of tractors and equipment (see below for samples), the volume includes 100 color and black-and-white archival photos, advertising posters, and brochures. The result is an unparalleled look at the icon of American agriculture. Chapter 1: Muscles to Motors Chapter 2: Allis-Chalmers Chapter 3: J.I. Case Chapter 4: Caterpillar Chapter 5: John Deere Chapter 6: Ford Chapter 7: International Harvester Chapter 8: Massey-Ferguson Chapter 9: Minneapolis-Moline Chapter 10: Oliver Corporation Chapter 11: Orphans and Others
Design Research Through Practice
Design Research Through Practice: From the Lab, Field, and Showroom focuses on one type of contemporary design research known as constructive design research. It looks at three approaches to constructive design research: Lab, Field, and Showroom. The book shows how theory, research practice, and the social environment create commonalities between these approaches. It illustrates how one can successfully integrate design and research based on work carried out in industrial design and interaction design. The book begins with an overview of the rise of constructive design research, as well as constructive research programs and methodologies. It then describes the logic of studying design in the...
The Art of the John Deere Tractor
Here is a superb collection of unprecedented photographs celebrating every detail of the tractors considered to be icons of industrial design, sure to captivate those who bleed Green.
Deconstructing Product Design
What makes a product successful? How it looks? The way it functions? Its ease of use? Or do factors like price and marketing dominate? In a quest to find answers to these questions, Deconstructing Product Design engages readers in a process of critically analyzing a diverse collection of 100 innovative products, from well-known classics to contemporary objects of desire. The goal is to support critical thinking about design, facilitate discovery of patterns of success (and failure) across products, and enable readers to apply lessons learned to their own design work. Experts from multiples design disciplines contribute commentary, including: Robert Blaich, industrial design; Jill Butler, gra...
The Politics of the Artificial
Emerging from the world of commercial art and product styling, design has now become completely integrated into human life. Its marks are all around us, from the chairs we sit on to the Web sites on our computer screens. One of the pioneers of design studies and still one of its most distinguished practitioners, Victor Margolin here offers a timely meditation on design and its study at the turn of the millennium and charts new directions for the future development of both fields. Divided into sections on the practice and study of design, the essays in The Politics of the Artificial cover such topics as design history, design research, design as a political tool, sustainable design, and the p...
Streamliner
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers...
