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Marketing in the Boardroom
It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Female Entrepreneurs
"The comparative numbers between male- and female-led start-ups is stark. Ninety-one percent of venture capital money continues to fund businesses founded solely by men, with only one percent of venture capital money invested in businesses founded solely by women. Being a woman entrepreneur is not the preserve of wonder woman. It's for every woman who wants to make it happen. Female Entrepreneurs: The Secrets of Their Success encourages every woman who has dreamt of being an entrepreneur but hasn't yet taken the leap to take the first steps towards realising her dreams - as well as every woman who has not yet thought about running her own business to consider it. Additionally, it encourages ...
Implementation Monitoring and Process Evaluation
Implementation Monitoring and Process Evaluation by Ruth P. Saunders is a practical guide that helps readers understand and use the steps that program planners and evaluators take in implementing and monitoring a new program, policy, or practice in an organizational setting. The book covers the entire process, from planning, to carrying out the plan, and summarizing, reporting, and using the results. A wide range of real-world examples in the book are drawn from health, education, non-profit organizations, and public administration, and an extended case study, Your Turn boxes, and worksheet templates help readers apply concepts to their own projects. Ideal for practitioners, researchers, and students, this book can be used as a primary text for a process evaluation or an implementation monitoring course or as a supplemental text in a broader program evaluation course.
Magnolias Don't Cry
EMO TALMIDGE's birth should never have happened. He was born to white trash and is diagnosed as a special needs child. The story begins in 1965 in the small Cajun town of Frampton, Louisiana, and destiny becomes distorted. As a young teen, Emo finds his solace away from adversity on the banks of the Yorkley Bayou and there he meets TYLER MONROE. It matters not that Tyler is black and that racial tension is rampant. Emo finds the friendship natural and beneficial, as does Tyler, and from that relationship comes the convoluted and tragic story revealed in Magnolias Don't Cry. It's a tale weaving together an assortment of disjointed personalities, political intrigue and the soul of New Orleans' famed French Quarter. Two women of divergent ways, one a prostitute and the other a social worker, struggle towards healing the deeply etched wounds of these two boys who have become fused together by the ravages of hate and revenge. But the women's efforts fail, as Louisiana politics interferes and in the end malevolence persists and its consequence shatters the lives of all.
Queen Orca & the Pigs
The disappearance of a Reno couple from Prince William Sound, Alaska, along with a half eaten dog, apparently by killer whales, raises suspicion that a certain orca pack, called the A-T pack, led by a particularly sharp and aggressive female, the queen, may be responsible. An exploration geologist and his wife, Alaska residents and both interested in orcas, carry out investigations in the A-T pack's home waters to learn more about their behavior and habits. They are joined by a marine biologist orca specialist from southern California. A number of people are determined to communicate with the orcas, including a psychologist from Canada, a rock band from Vancouver, BC. and music for the orcas...
The Next Best Thing
Believing she is realizing her dreams when her sitcom is bought, television writer Ruth Saunders finds her happiness threatened by demanding actors and executives as well as an unrequited crush on her boss and her septuagenarian grandmother's upcoming wedding.
A Frisian Family
Descendants of Epke Jacobse, Who Came from Friesland, Netherlands, to New Amsterdam, February, 1659.
