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Marketing Research
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Sales and Distribution Management
Most standard books on marketing area have been written by American authors. Though there are a number of books on Sales and Distribution Management by Indian authors as well, these books do not present the Indian conditions in the right perspective. Indian students studying management require books which deal with the changing profile of Indian buyers and helps them understand their perceptions and motivations as also the factors that influence the decisions made by Indian consumers.The book offers a practical approach to Sales and Distribution Management and gives a comprehensive, easy-to-read and enjoyable treatment to the subject matter for students of Sales and Distribution Management. It includes more than 500 live examples and 30 Case Studies from Indian marketing environment and provides sufficient food for thought to students to develop themselves as Result oriented marketers of the future.
FINANCIAL DERIVATIVES
This highly acclaimed text, designed for postgraduate students of management, commerce, and financial studies, has been enlarged and updated in its second edition by introducing new chapters and topics with its focus on conceptual understanding based on practical examples. Each derivative product is illustrated with the help of diagrams, charts, tables and solved problems. Sufficient exercises and review questions help students to practice and test their knowledge. Since this comprehensive text includes latest developments in the field, the students pursuing CA, ICWA and CFA will also find this book of immense value, besides management and commerce students. THE NEW EDITION INCLUDES • Four...
Modern Engneering Physics
The book in its present form is due to my interaction with the students for quite a long time.It had been my long-cherished desire to write a book covering most of the topics that form the syllabii of the Engineering and Science students at the degree level.Many students,although able to understand the various topics of the books,may not be able to put their knowledge to use.For this purpose a number of questions and problems are given at the end of each chapter.
Keep Sharp
Keep your brain young, healthy, and sharp with this science-driven guide to protecting your mind from decline by neurosurgeon and CNN chief medical correspondent Sanjay Gupta. Throughout our life, we look for ways to keep our mind sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. Keep Sharp debunks common myths about aging and cognitive decline, explores whether there’s a “best” diet or exercise regimen for the brain, and explains whether it’s healthier to play video games that ...
Re-Reading Harry Potter
This is the first extended text-based analysis of the social and political implications of the Harry Potter phenomenon. Arguments are primarily based on close readings of the first four Harry Potter books and the first two films - in other words, a 'text-to-world' method is followed. This study does not assume that the phenomenon concerns children alone, or should be lightly dismissed as a matter of pure entertainment. The amount of money, media coverage, and ideological unease involved indicates otherwise. The first part provides a survey of responses (both of general readers and critics) to the Harry Potter books. Some of the methodological decisions underlying this study itself are also explained here. The second part examines the presentation of certain themes, including gender, race and desire, in the Harry Potter books, with a view to understanding how these may impinge on social and political concerns of our world.
