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Sales and Distribution Management
Most standard books on marketing area have been written by American authors. Though there are a number of books on Sales and Distribution Management by Indian authors as well, these books do not present the Indian conditions in the right perspective. Indian students studying management require books which deal with the changing profile of Indian buyers and helps them understand their perceptions and motivations as also the factors that influence the decisions made by Indian consumers.The book offers a practical approach to Sales and Distribution Management and gives a comprehensive, easy-to-read and enjoyable treatment to the subject matter for students of Sales and Distribution Management. It includes more than 500 live examples and 30 Case Studies from Indian marketing environment and provides sufficient food for thought to students to develop themselves as Result oriented marketers of the future.
FINANCIAL DERIVATIVES
This highly acclaimed text, designed for postgraduate students of management, commerce, and financial studies, has been enlarged and updated in its second edition by introducing new chapters and topics with its focus on conceptual understanding based on practical examples. Each derivative product is illustrated with the help of diagrams, charts, tables and solved problems. Sufficient exercises and review questions help students to practice and test their knowledge. Since this comprehensive text includes latest developments in the field, the students pursuing CA, ICWA and CFA will also find this book of immense value, besides management and commerce students. THE NEW EDITION INCLUDES • Four...
Marketing Research
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Modern Engneering Physics
The book in its present form is due to my interaction with the students for quite a long time.It had been my long-cherished desire to write a book covering most of the topics that form the syllabii of the Engineering and Science students at the degree level.Many students,although able to understand the various topics of the books,may not be able to put their knowledge to use.For this purpose a number of questions and problems are given at the end of each chapter.
Re-Reading Harry Potter
This is the first extended text-based analysis of the social and political implications of the Harry Potter phenomenon. Arguments are primarily based on close readings of the first four Harry Potter books and the first two films - in other words, a 'text-to-world' method is followed. This study does not assume that the phenomenon concerns children alone, or should be lightly dismissed as a matter of pure entertainment. The amount of money, media coverage, and ideological unease involved indicates otherwise. The first part provides a survey of responses (both of general readers and critics) to the Harry Potter books. Some of the methodological decisions underlying this study itself are also explained here. The second part examines the presentation of certain themes, including gender, race and desire, in the Harry Potter books, with a view to understanding how these may impinge on social and political concerns of our world.
Keep Sharp
Keep your brain young, healthy, and sharp with this science-driven guide to protecting your mind from decline by neurosurgeon and CNN chief medical correspondent Dr. Sanjay Gupta. Throughout our life, we look for ways to keep our minds sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers “the book all of us need, young and old” (Walter Isaacson, #1 New York Times bestselling author of The Code Breaker) with insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. Keep Sharp debunks common myths about aging and mental decline, explores whethe...
The Republic of Gupta
What was Ajay Gupta doing on Thabo Mbeki's ‘secret’ advisory council? Did the Guptas play a role in Jacob Zuma's rise to power? How did the Guptas capture South African cricket? What is their interest in the controversial nuclear procurement deal? What influence have they had in the hiring and firing of cabinet ministers? The Guptas rose to national infamy when a commercial airliner packed with guests for a family wedding was allowed to land at Air Force Base Waterkloof in 2013, sparking an onslaught of public outrage. Since then, they have become embroiled in allegations of state capture, of dishing out cabinet posts to officials who would do their bidding, and of benefiting from lucrat...
Transforming Higher Education Through Digitalization
Higher education is dynamic, constantly adapting to meet the requirements of students and industry. Transforming Higher Education Through Digitalization: Insights, Tools, and Techniques provides insights from experienced academicians on the digitalization of education and its appropriateness for enhancing the quality of teaching in institutions of higher education. The book also provides insights on technologies used in digital education, the competencies and skills required by teachers and students, managing quality of education through online modes, MOOCs (Massive, Open, Online Courses), and methods to support teachers and instructors in online education. The book also enables teachers and instructors to help students develop the knowledge and skills they need in a digital age and enable them to build collaborative learning that will bring them success. Written for educators, students, and policy makers of higher education, this book demonstrates how to transform traditional education to digital education and to continue their activities without the requirement of students and teachers meeting each other on campus.
