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This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.
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In 1962, Alexander McQueen Quattlebaum first visited the Isle of Skye, off the west coast of Scotland. After surveying the land and finding it a stark contrast to the fertile fields of South Carolina's lowcountry, he understood why, after generations, his forbears had chosen to leave the Scottish isle and cross the Atlantic. However, over the next two decades he made annual visits to Scotland and slowly uncovered the rich history of the MacQueen and Macfarlane families.