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Strategic Marketing Management
Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
New Dimensions of Management
The organizations of today are longing for sustainable growth, and this book discusses the suitable strategies to attain it. This book will help the readers to better understand the environment, to plan suitable programmes to enhance creativity in the members of the organization, to go for total quality and finally to attain sustainable growth. The book discusses these concepts in three parts, creativity management, quality management, and strategic management with relevant case studies and exhibits.
Principles of Management
Management today has become a strategic function in view of frequently occurring economic cycle changes on a global scale resulting in loss of millions of customers and jobs. The recessionary trend also has become a prolonged one which has necessitated the application of more mind to this problems. Although some argue that recession is an opportunity and it should be properly exploited, we cannot agree with this argument and lead our ears to those people.
Exim Management
In an increasingly interconnected world, the ability to navigate the complex landscape of export and import is more crucial than ever. "EXIM Management: Mastering the Dynamics of International Trade" offers a comprehensive guide to the principles and practices that underpin successful global trade operations. This book is designed for both newcomers to international commerce and seasoned professionals looking to deepen their expertise. Through a blend of theoretical insights and practical advice, readers will explore the intricacies of trade regulations, logistics, finance, and strategic partnerships. The book covers essential topics such as navigating customs procedures, leveraging trade ag...
Management Information Systems
Management Information Systems - Text And Cases Presents An Overview Of Updated, Multifaceted, And Latest Global Information Systems. This Book Covers The Contemporary Business Information Systems; Knowledge Management And E-Commerce Organisation Practices And Is Comprehensive In Its Presentation Of Knowledge And Practical Advice For Both Students And Managers. This Book Opens With The Appropriate Background On Current Practices Of Mis And Then Flows From Micro And Macro Concepts Like Computer Power, Buying Computer, Small Pc, Various Printers, Agile System Development And Team Management. Divided Into 11 Chapters This Book Provides An Overview Of Management Information System Concepts, Eluc...
Bogus to Bubbly
THE WORLD OF UGLIES, SET IN OUR NOT-SO-DISTANT FUTURE,is a complex place filled with bubbly technology and lingo, yet bogus rules about status and appearance. That's why a guide to the world of uglies has been requisitioned from the hole in the wall. Inside you'll find: A rundown on all the cliques, from Crims and Cutters to tech-heads and surge-monkeys The complete history, starting with the destruction of the oil bug to the launch of Extras in space How all those awesome gadgets came to be: hoverboards, eyescreens, skintennas, sneak suits... PLUS an exclusive look at Scott Westerfeld's first draft of Extras -- starring Hiro, not Aya. And so much more, it's mind-wrecking.
Practical Chemistry (For B.Sc. I, II and III Year Students)
FOR B.Sc . I , II & III YEAR STUDENTS
The Secret Hour
As the new girl at Bixby High School, Jessica Day expected some unwelcome attention. What she didn't expect was to feel an instant connection to a stranger in the corridor . . . Who is this boy dressed in black? And why can she feel his eyes following her wherever she goes? The answers will have to wait until the sun goes down, for here in Bixby, midnight is the time for secrets; secrets that Jessica is going to find out, whether she wants to or not.
Globalization and Agriculture
Globalization and Agriculture: Redefining Unequal Development focuses on the development of national agriculture of nine countries in Latin America, Africa, and Asia from two different and complementary angles. One angle is the opportunities created by globalization for agricultural production and how the countries have dealt with the expansion of the world, as a consequence of the world market. The other angle is the social and economic consequences of globalization for agricultural and rural development. The case studies included in this book prove that the contradictory meanings referred above are indeed representative of different facets and features of globalization.
