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Strategic Marketing Management
Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
Principles of Management
Management today has become a strategic function in view of frequently occurring economic cycle changes on a global scale resulting in loss of millions of customers and jobs. The recessionary trend also has become a prolonged one which has necessitated the application of more mind to this problems. Although some argue that recession is an opportunity and it should be properly exploited, we cannot agree with this argument and lead our ears to those people.
New Dimensions of Management
The organizations of today are longing for sustainable growth, and this book discusses the suitable strategies to attain it. This book will help the readers to better understand the environment, to plan suitable programmes to enhance creativity in the members of the organization, to go for total quality and finally to attain sustainable growth. The book discusses these concepts in three parts, creativity management, quality management, and strategic management with relevant case studies and exhibits.
Exim Management
In an increasingly interconnected world, the ability to navigate the complex landscape of export and import is more crucial than ever. "EXIM Management: Mastering the Dynamics of International Trade" offers a comprehensive guide to the principles and practices that underpin successful global trade operations. This book is designed for both newcomers to international commerce and seasoned professionals looking to deepen their expertise. Through a blend of theoretical insights and practical advice, readers will explore the intricacies of trade regulations, logistics, finance, and strategic partnerships. The book covers essential topics such as navigating customs procedures, leveraging trade ag...
Management Information Systems
Management Information Systems - Text And Cases Presents An Overview Of Updated, Multifaceted, And Latest Global Information Systems. This Book Covers The Contemporary Business Information Systems; Knowledge Management And E-Commerce Organisation Practices And Is Comprehensive In Its Presentation Of Knowledge And Practical Advice For Both Students And Managers. This Book Opens With The Appropriate Background On Current Practices Of Mis And Then Flows From Micro And Macro Concepts Like Computer Power, Buying Computer, Small Pc, Various Printers, Agile System Development And Team Management. Divided Into 11 Chapters This Book Provides An Overview Of Management Information System Concepts, Eluc...
EXIM Management
This book offers a good choice for those who do not find a standard book on export and import practices and procedures in india. A student who truly wants to become a dedicated exporter/importer needs a first hand knowledge on export and import practices by gaining experience with a good exporter/importer. This book offers supporting materials for such seekers and its lucid style and simple language can help them understand the text easily. The book explains how world trade developed and the direction it has been taking from time to time. It provides adequate information on export and import practices being followed in india as well as on export-related issues in foreign countries. Students of export management will fine this book very useful as well relevant for their purposes.
Strategic Marketing
Description: In a global economy constantly altered by internet technology and online trade, strategic marketing seeks to align enterprises with customer expectations. The transition from a seller's market to a buyer's market has made the Indian business scene dynamic. Responding to the rapid changes of marketing management in India, this book represents strategic marketing practices of the new millennium. Main features of the book include: * Ten live cases and 58 up-to-date strategic marketing concepts/themes form global and Indian environment * A separate chapter for emerging marketing concepts, IT-enabled marketing, strategic brand management, environmental audit, customer analysis, brand...
