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The Athenaeum
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Private Lives and Collective Destinies
Nineteenth-century Germany witnessed many debates on the nature of the nation, both before and after unification in 1871. Bourgeois authors engaged closely with questions of class and national identity, and resourcefully sought to influence the collective destiny of the German people through works of popular fiction and cultural history. Typical of this trend was the realist writer Gustav Freytag (1816-1895), the most widely read novelist of his era. Innovatively exploring all of Freytag's works (poetry, drama, novels, history, journalism, biography and literary theory), Schofield examines how his popular writing systematically re-imagined the social structures of German society, embedding political agendas within contemporary stories of private lives. Connecting the aesthetics of Realism with the political aims of the bourgeoisie, the study both reassesses Freytag's position within the German literary canon and re-evaluates received opinion on the socio-political function of Realism in German culture. Benedict Schofield is Lecturer in German at King's College London.
A History of Rome under the Emperors
This book caused a sensation when it was published in Germany in 1992, and was front page news in many newspapers. For readers of English, it will be an authoritative survey of four centuries of Roman history, and a unique window on the German tradition of the last century. Theodor Mommsen (d. 1903) was one of the greatest Roman historians of the nineteenth century, and the only one ever to be awarded the Nobel Prize for Literature. His fame rests on his History of Rome as well as his work on Roman law and on the Roman provinces. But the work that would have concluded his history of Rome - which ran to the reign of Augustus - was never completed. This book represents that great lost work. In...
The Foundations of Marketing Practice
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways...
