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A New Brand of Expertise
A New Brand of Expertise uniquely clarifies the dynamics of the red-hot "free agent" workplace and teaches the new skills and employment strategies independent professionals must master to succeed. In today's quick and turbulent markets, companies often need specialized professional talent on an interim basis to solve specific business problems, a major trend creating huge opportunities and an alternative career track for many professionals. A New Brand of Expertise clarifies for independent professionals why companies need interim talent and how to develop a skill set that matches market needs. Readers will learn effective methods for uniquely marketing and branding themselves in order to develop a sustainable and successful free agent career.
Profiles in Cognitive Aging
After the age of 40, we may notice occasional lapses--a forgotten phone number, a friend's name, or a word that was right on the tip of our tongue. By 60, we may find ourselves wondering who called this morning, why we came into the kitchen, where we parked the car. In an aging nation, where one citizen in seven will be 65 when the next century arrives, these little difficulties raise a larger question: What precisely happens to our thinking as we grow older? What is normal, what is not, and how are we to know the signs? Douglas Powell offers a comprehensive account of cognitive aging, of how our mental functions change as we mature. Defining patterns of normal decline, as well as severe for...
Aging, Death, and the Quest for Immortality
This is a print on demand book and is therefore non- returnable. Aging is a fact of life, and issues surrounding it are hot. There are currently 35 million Americans over the age of sixty-five -- more than ever. This demographic shift is noteworthy not only because the ranks of the elderly will continue to swell in coming years but also because it is taking place in what the editors of this book call an "ageist society," one that increasingly loathes every facet of aging. Indeed, the ethical issues associated with aging are among the thorniest in medicine and public policy today. Aging, Death, and the Quest for Immortality is a timely volume by physicians, healthcare professionals, pastors, ...
Matter of Mind
Most of what has been learned about how the brain mediates behavior comes from experiments of nature where a stroke or other damage to the brain produces changes in a person's behavior. In Matter of Mind, one of the leading figures in behavioral and cognitive neurology uses patient vignettes and other examples from his rich professional life to show just how much knowledge about brain functions such as reading, writing, language, control of emotions, skilled movement, perception, attention, and motivation has been gained from the study of patients with diseases of or damage to the brain. No knowledge of neurology or neuroscience is required to understand the book, which is intended for neurological patients and their families. It will also be of interest to professionals who study the brain or treat patients with brain damage including neuropsychologists, neurologists, neuroscientists, psychologists, physiatrists, speech pathologists, occupational and physical therapists, and their students and trainees.
The Ethnography of Communication
The Ethnography of Communication presents the terms and concepts which are essential for discussing how and why language is used and how its use varies in different cultures. Presents the essential terms and concepts introduced and developed by Dell Hymes and others and surveys the most important findings and applications of their work. Draws on insights from social anthropology and psycholinguistics in investigating the patterning of communicative behavior in specific cultural settings. Includes two completely new chapters on contrasts in patterns of communication and on politeness, power, and politics. Incorporates a broad range of examples and illustrations from many languages and cultures for analyzing patterns of communicative phenomena.
Counterintuitive Marketing
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, ...
The Encyclopedia of Martial Arts Movies
The Encyclopedia covers the genre from 1920 to 1994. The genre, however, can be very confusing: films often have several titles, and many of the stars have more than one pseudonym. In an effort to clarify some of the confusion, the authors have included all the information available to them on almost 3,300 films. Each entry includes a listing of the production company, the cast and crew, distributors, running times, reviews with star ratings whenever possible, and alternate film titles. A list of film series and one of the stars' pseudonyms, in addition to a 7,900 name index, are also included. Illustrated.
Quantum Leaps
Quantum Leaps is a how-to book for creating fundamental change in both ourselves and our organizations. Charlotte Shelton's basic premise is that organizational change happens one person at a time. Our workplaces simply mirror our individual and collective beliefs. Therefore, we change ourselves, our workplaces, and the world by changing our minds. As our beliefs change, we not only see the world differently, we begin to be in the world in a different way, thus creating a new reality. Shelton uses the basic principles of quantum mechanics as the foundational metaphor for a new quantum skill set that recognizes the highly complex, constantly changing, totally unpredictable nature of life. She...
Knowledge and Communities
Knowledge and Communities is the first book dedicated to a major new knowledge management topic. "Communities of Practice" are cross-organizational groups of people sharing knowledge, solving common problems, and exchanging insights and frustrations. Knowledge and Communities, a collection of authoritative articles, describes the dynamics of these groups and explains how they enable organizational knowledge to be creating, shared, and applied. The book teaches how organizations can empower both traditional and on-line communities and make them a cornerstone of a general knowledge management strategy. Readers will learn how communities can help unify an organization and its external stakeholders, such as customers and suppliers, and how they can critically support an e-commerce strategy. Knowledge and Communities will help readers understand a primary vehicle for building an organization's social capital and competitive advantage.
Business Climate Shifts
First published in 1999. Business Climate Shifts: Profiles of Change Makers contains a wealth of CEO wisdom about how companies today can successfully manage change in response to rapidly changing business conditions. Includes a compelling overview of the factors and forces driving rapid and often "discontinuous" change in business today - e.g. globalization, the disruptive influence of new technologies, growing electronic connectivity among far flung financial markets, and the rise of e-business among others -- and assesses the short and long-term significance of these trends for the long-term viability of companies in all industries. Among the "change makers" profiled in this book: Lord Colin Marshall, Chairman of British Airways; Robert Bauman, former CEO of SmithKline Beecham; Bill Henderson, U.S. Postmaster General; Jane Garvey, Administrator of the Federal Aviation Administration; Fred Poses, President of AlliedSignal; Sir Richard Evans, Chairman of British Aerospace; and Errol Marshall, CEO of Shell South Africa, among others.
